Get X Media

Get X Media Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Get X Media, Marketing Agency, Calgary, AB.

If you run any digital ads as a trades business, install Google Tag Manager on day one.GTM is Google's free container th...
05/08/2026

If you run any digital ads as a trades business, install Google Tag Manager on day one.

GTM is Google's free container that holds every tracking pixel — Google Ads, Meta, GA4, call-tracking, Microsoft Ads — in one place. You manage all of them from a single dashboard. No more dev tickets to add a pixel.

Per Google's Tag Manager documentation, install is a single snippet in the head of your site. Once it is in, every future tag adds in minutes, not days.

The trades businesses that skip GTM end up with multiple pixels installed by different developers, none of which the owner can see or update. The lock-in is silent.

Install GTM this week. Future-you will thank present-you.

If you run Google Ads and don't read the search-terms report each week, you're flying blind.The keyword you bid on isn't...
05/07/2026

If you run Google Ads and don't read the search-terms report each week, you're flying blind.

The keyword you bid on isn't what people search. Google matches your ads to related searches. Some print money. Some burn budget for weeks.

Where to find it: Google Ads > Insights and reports > Search terms.

What to do:

1. Sort by cost (high to low)
2. Any term spending real money with a conversion rate well below your account's average — add it as a NEGATIVE
3. Any term converting strongly with low impression share — raise the bid on its parent keyword

Most trades accounts have not opened this report in months. The wasted spend is rarely a small leak.

Open the report. The leak shows right there.

If you run Facebook ads for a trades business, your creative is decaying faster than you think.Meta's data shows ad crea...
05/06/2026

If you run Facebook ads for a trades business, your creative is decaying faster than you think.

Meta's data shows ad creative loses 40 percent of its click-through rate after 14 days in the same audience. Frequency climbs. Cost per lead climbs. Same ad, declining returns.

The discipline: refresh hooks every 14 days. Same offer is fine. Different opening hook, different visual, different first 3 seconds.

Build a 4-creative library. Rotate one in, rotate one out. The audience never sees the same first frame twice in a row.

Cost per lead stops climbing. Frequency stays under 2.5.

Mobile click-to-call placement matters more than your ad copy.Most trades sites have one tap-to-call button — in the hea...
05/04/2026

Mobile click-to-call placement matters more than your ad copy.

Most trades sites have one tap-to-call button — in the header. That's it.

Here's the move:

1. Header (already there)
2. Sticky bottom bar that appears when the visitor scrolls past the fold
3. After every service description block

Same content. Same traffic. Significantly more calls.

We have watched this single change consistently drop effective cost-per-lead. No new ad spend, no new content. Just three more places where a thumb can tap a number.

Address

Calgary, AB

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15876008018

Website

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