IDMD Online Brand Management

20/09/2026

17/09/2026

Hey Calgary, are you a business owner looking for a unique, exclusive opportunity to align your brand with the Flames this season? DM me for more information

09/09/2026

Get behind your team this season 🙌 — with Shine FM

Flames. Hitmen. Stampeders. Calgary business owners, your customers are already fans. Time to cheer alongside them.

🔗jodimorel.com | DM me to get started

02/09/2026

I’ve been working on this for months, and I’m finally ready to let it out into the world. 💛

FaithFinder is now live in beta — a new Canadian directory designed to help people discover Christian churches, schools, businesses and community organizations all in one place.

It’s still growing, still evolving, and I’m sure I’ll be tweaking things as people start using it — but that’s what beta is for.

If you have a few minutes, I’d love for you to take a look, search the directory, and let me know what you think.

https://faithfinder.ca/

19/08/2026

Local businesses, this is your chance to stand out in an exciting Shine FM promotion, and there's a lot packed into it.

03/06/2026

Reach used to convert. It doesn’t anymore.

Twenty years ago, a customer who saw your ad called you. Today, the same customer hears your ad, searches your name, reads three reviews, scans your website, asks a friend, and THEN decides.

The ad still ran. Reach was achieved. Something else broke.

That something else is trust. And in a world flooded with AI-generated content, sponsored posts, and fluent strangers, trust is now part of conversion.

Modern buyers don’t respond to visibility alone. They respond to credibility.

First post in a 19-part series supporting my new book — Marketing That Works.

https://jodimorel.com/insights-blog/

02/06/2026

This weeks' Local Spotlight is ABLE (Academy of Business Literacy and Entrepreneurship).

At the heart of ABLE’s model is Human-Centred Design Thinking: a framework that begins with people, not products or profits. Students learn to listen, ask questions, understand needs, and look beyond themselves.

“In a world that often tells young people to focus on themselves, we teach them to focus on others,” Astrid said. “Because that’s where purpose is often found.”

Students still study strong academics. But they learn how those subjects connect to real life: how math, science, communication, creativity, and business can improve the lives of people around them.

“A job is not a dream,” she told me. “A life is a dream.”

31/05/2026

Families across Calgary are feeling the pressure of rising grocery prices — and this summer, local businesses have an opportunity to help.

The Fill Your Fridge Summer Promotion with Shine FM and The Light gives sponsors a meaningful way to support families while receiving valuable advertising exposure across radio, web, and social media.

Your business can help bless local families with $500 in groceries while keeping your brand visible this summer.

31/05/2026

Trust is no longer a soft brand idea.
It’s part of conversion.

I wrote a book.

If you’ve ever spent money on marketing and watched it disappear without producing customers, this one is for you.

It’s called Marketing That Works — a practical workbook for small business owners who are tired of being told to be everywhere at once, post daily, and chase whatever platform is trending this week.

After nearly three decades in radio, journalism, and digital marketing — working with small business owners across Canada — I wrote the book I wish had existed when I was starting out.

No hype. No funnel-bro nonsense. No “you have to be on TikTok.” Just the questions that matter, the frameworks that hold up, and the space to do the work.

The question I keep coming back to: Does this make it easier or harder for someone to trust us?

Answer that well, and the rest of marketing gets a lot simpler.

Available three ways — paperback, PDF, or as an interactive ChatGPT companion. Full launch post (and all three links) on the blog: [link to anchor post]

Would love to hear what you think. ❤️