Soulbrand Media

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Soulbrand Media

Building Soulbrands™ for the New Paradigm of Leaders We believe the best brands are built from the soul up, and lived from the inside out.

Through these doors, we will reconnect you with your truest purpose and most expansive vision, while building the strategic foundation needed for lasting influence. Through our signature blend of soul alignment and strategic action, we help you build a business that's authentically magnetic, allowing your most aligned clients to connect with your story and your work. This is where intuition meets

intelligence, where next-level identities are activated, and where purpose-driven entrepreneurs find the missing key to changing the world in the way only they can.

06/03/2025

If you’ve been here a while, you’ve seen the evolution.

We’ve been Studio Co.Creative
The Soulcademy®
Soulbrand™ Studio
And now, Soulbrand™ Media.

My name has changed with marriage too, from Robyn Hounjet to Robyn James.

In nearly ten years of entrepreneurship, I feel like I’ve lived a hundred lives.
A hundred soul identity + brand identity deaths and rebirths. 
But through every chapter, one message has stayed:
“the best brands are built from the soul up… and lived from the inside out.”

I can’t remember when I first wrote this sentence, but I’m sure it was in the early days of Studio Co.Creative (circa 2017/18). It stayed through dozens of website updates, proposal templates, and social posts.

It’s been a part of my lexicon so long that it inspired our new incorporated name in 2023 (Soulbrand Media Inc.) — more on that shift to come.

This name change marks more than a rebrand — it signals the embodiment of what this business was always becoming.

Building off our origins as a brand & marketing studio, we are now leaning more heavily into media, tech, and education… but still with the intention to help brilliant, intuitive, visionary leaders build a strategic, soul-aligned business.

Because the best strategies or brand packages in the world can’t outperform your soul or self-concept.

What you can expect from this account going forward: the same Soul-Strategy-Style integration, but with different formats and tighter positioning.

Because we’re not here for everyone.
We’re here for those who want to build a SOULBRAND™ — something so true, so iconic, it breaks paradigms and shifts culture.

If that’s you, you’re in the right place.
It’s time to build from the soul up.

xo Robyn

06/27/2022

Your purpose-driven business will inevitably hit a point of stickiness along its growth trajectory.

Your vision will evolve, you'll outgrow your current clients, and your business' shift in identity will stunt its sales. Not to mention the existential crisis you'll face as its leader: Who am I now, and why did I start this business in the first place?

Certain problems will notify you of this stickiness – perhaps ineffective marketing, a disjointed team, a subpar website, or decreasing sales – but these will merely be symptoms, not the root cause... and landing the next big client, having your TikTok go viral, or hiring a rockstar salesperson won't fix it.

Here's the truth: if your brand doesn't tell the full story of your deeper purpose, your true expertise, or your next-level vision – while connecting with your dream clients' identity & values – you'll miss out on the income and impact you deserve.

The good news? Telling this story isn't as hard as you think it is.

Uncover the pieces you need to tell it at The Brand Capsule™ LIVE, happening on July 20 at Azuridge.

This is more than a one day event; it's a completely new way to think about your brand & business.

Claim your spot before the investment goes up on June 30 → https://studiococreative.com/tbc-live

06/23/2022

ATTN: purpose-driven business owners, entrepreneurs, and leaders – if you can be in Calgary on JULY 20, I am hosting an in-person experience you WON'T want to miss...

I am bringing my signature brand building, business discovery system to life at The Brand Capsule™ LIVE. This 1-day event will be fun, deep, insightful, and powerful, and you'll leave with a completely new perspective and level of clarity in your business.

OH – and it's happening at Azuridge Estate. 😍 Vibes: beauty, luxury, connection, expansion.

If you've been wanting my eyes on your brand & business for a while, this is going to be the most FUN (and affordable) way to get them. 👀

EARLY early bird is happening now until June 29 @ midnight, then prices will gradually go up until the event.

Come join us IRL and build your brand strategy (in one day!) from the soul up. 💫

Spots are limited, claim yours here 👉🏻 https://studiococreative.com/tbc-live

P.S. If you're a past Brand Capsule or BEGIN client and want a strategy refresh, message me for a discount code.

09/02/2021

A good strategy should tell you what to say "no" to just as much as what to say "yes" to.

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Schedule a free Strategy Call ➡️ studiococreative.com/book

08/18/2021

Brand Trust > Brand Love, according to the 2021 Edelman Trust Barometer Special Report.

“Brands are not only built on ability and competence, but also the emotional impact of trust to the consumer. Trusted brands are rewarded with purchase, loyalty, and advocacy.”

A question to consider about your brand: is your purpose well-articulated, and activated in a way that connects to both your internal stakeholders as well as Culture and Society at large?

This work isn’t easy, but will be well worth it.

Read the full report: edelman.com/trust/2021-brand-trust

08/12/2021

How do you connect your brand strategy to your product or service development?

As a follow up to this week’s Soul & Strategy video, here are some questions to ask yourself along your product or service design journey. Cohesiveness, alignment, and intentionality is the ultimate goal!

One caveat: Progress > Perfection. Usually the best way to figure out if something aligns is to just take action and do it.

08/10/2021

We are in the middle of designing a new product right now (I am SO excited to share what it is) – and not only are we designing it intentionally according to our brand strategy, we are actually letting the brand strategy inform the design.

Many businesses isolate the two – they design their products/services in isolation of the heart & soul of the brand, slapping on a logo when it's ready to ship and hoping it sells. (I've been guilty of this too!)

See what it feels like to align the two: the core of who you are and how it extends into offerings for your people. Don't be afraid to tweak existing offerings, too!

The pursuit of alignment, clarity, and intentionality is worth it.

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Schedule a free Strategy Call ➡️ studiococreative.com/book

08/05/2021

Instagram vs Reality — both fuelled by coffee, curiosity, and co-creation. ☕️

07/22/2021

Okay... maybe not ONE thing, but one SYSTEM of things.

In our opinion, sustainable growth is a natural byproduct of alignment, resonance, and intention. It comes from understanding how individual pieces operate as a whole – just like how the individual notes of a choir or orchestra come together to create one harmonious melody. 🎶

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Schedule a free Strategy Call ➡️ studiococreative.com/book

07/21/2021

💯

(and this is why brand strategy matters)

07/20/2021

BrandPsyche is an essential component of The Brand Capsule™, helping to sculpt our clients' brand consciousness & persona.

Uncovered by Tyler Massie and co-founded by Brittany Veenhuysen, this brand strategy is rooted in:

🧠 Psychology – tapping into the collective unconscious

📚 Philosophy – following your natural pattern of business evolution

📣 Brand voice – effectively bridging the gap between you and the people you love to serve

Your brand persona is a bold declaration of the space you choose to occupy, and magic happens when this is clearly understood and articulated.

Curious as to how brand psychology can be incorporated into your brand & marketing strategy? Schedule a free strategy call at ➡ studiococreative.com/book

06/30/2021

Not sure how to answer this question? Head over to yesterday's Soul & Strategy video about FOCUS to learn how.

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Calgary, AB

Website

https://soulbrand.me/

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