03/09/2024
At RHPS, we use a lot of digital technology, but we also unabashedly love paper. The tools may be high tech software & hardware, but the end result that people walk away with & experience for years is ink on paper.
David Sax, in his book The Revenge of Analog: Real Things and Why They Matter, writes the following in his chapter "The Revenge of Paper":
"... Paper has existed, in one form or another, for thousands of years. It is the backbone of the economic, cultural, scientific, and spiritual core we call civilization. [...] Our relationship to paper is older, deeper, and more varied than any other analog technology out there. [...] While paper use may have shrunk in certain areas since the introduction of digital communications, in other uses and purposes, paper's emotional, functional and economic value has increased."
As fine art printmakers, we're admittedly biased, but we believe it's for good reason. Pigment on paper brings durable material and aesthetic qualities that remain unsurpassed in delivering an expressive, emotional experience. For all of the immediacy and global reach of digital imaging and the Internet, this is an area where paper is superior.
When the image matters, print it!