Haws Communications

Haws Communications Haws Communications provides marketing and advertising for therapists, psychologists and mental health professionals in Calgary and across Alberta.

We help with local SEO, digital strategy, and ethical marketing to help you find new clients and more time.

As vacations wind down and routines return, many people start thinking about the things they’ve been putting off—includi...
09/04/2026

As vacations wind down and routines return, many people start thinking about the things they’ve been putting off—including finding a therapist.

But when someone searches “therapist near me,” “Calgary therapist,” or looks for support with a specific concern, will they find you?

Being a great therapist isn’t enough if potential clients can’t find you online.

That’s where Haws Communications comes in.

I help mental health professionals build a stronger digital presence through:

SEO & Google visibility
Social media strategy
-Content creation
-Profile & brand optimization
-Digital media strategy

The goal isn't to market therapy like a product. It’s to make sure the people already looking for support can find the right information, understand who you help, and take the next step.

Summer may be winding down. Your opportunity to be visible shouldn’t.

Visit hawscommunications.com to learn how Haws Communications can help your practice get found.

09/02/2026

AI makes it easier than ever to create a polished flyer. The problem is that everyone’s flyers are starting to look the same.

The same layouts. The same language. The same perfectly generic therapist holding a coffee.

Haws Communications helps your practice move beyond AI templates with distinctive branding, strategic messaging and content built around what makes you different.

Don’t blend into a sea of sameness.

hawscommunications.com

08/21/2026

Invest in your website and your SEO! AI search is constantly changing. Visibility can no longer depend on one platform, scattered online discussions or outdated SEO tactics. You need to focus on making well-structured content that is genuinely helpful to your clients and can be easily communicated.

Your website, service pages, professional profiles, and educational content all help search engines and AI tools understand your practice. They should communicate:
Who you help
Where you provide your services
What concerns you support
Your qualifications and approach
Answers to the questions potential clients are asking.

Haws Communications helps therapists and mental health professionals improve their SEO, messaging, and online visibility through ethical, evidence-informed marketing.
Learn more at hawscommunications.com

If you want more therapy clients, start by looking at how people find, evaluate and contact your practice.Most practices...
08/20/2026

If you want more therapy clients, start by looking at how people find, evaluate and contact your practice.

Most practices benefit from strengthening several parts of that journey:

-Build relationships with trusted referral partners.
-Keep your Google Business Profile accurate and complete.
-Create website pages for your primary services and specialties.
-Write directory profiles that clearly explain who you help.
-Make your inquiry and booking process simple.
-Regularly discuss goals, progress, barriers, and therapeutic fit.
-Connect with healthcare providers and community organizations.
-Use paid advertising carefully and track actual inquiries.
-Publish educational content that answers common client questions.

You do not need to work on all nine areas at once.

Choose one place to begin by asking:

- Can prospective clients find me?
- Can they quickly understand whether I may be a good fit?
- Is it easy for them to contact me or book?
- Do I know which referral sources are producing inquiries?

Start with the weakest part of the process. Make one meaningful improvement, track the result and build from there.
Not sure where to start? Visit hawscommunications.com

Here is a quick tip for mental health professionals: Three simple, daily actions that improve your online presence in mi...
08/10/2026

Here is a quick tip for mental health professionals:
Three simple, daily actions that improve your online presence in minutes.
1) Clarify one sentence in your bio about who you help.
2) Post a short insight or resource.
3) Respond to one message or comment.

These small steps support ethical client attraction and better Google visibility. Curious which line to update first?
Visit https://www.hawscommunications.com/ and I’ll walk you through it.

Stampede season can bring more than crowds, concerts and celebrations.For many Calgarians, this time of year can also in...
07/14/2026

Stampede season can bring more than crowds, concerts and celebrations.

For many Calgarians, this time of year can also intensify relationship conflict, substance use, financial stress, social anxiety, loneliness and other mental health concerns.

As people begin looking for support, therapists need a clear and visible online presence that helps potential clients understand:

• Who you support
• What concerns you work with
• Where services are available
• How to take the next step

Haws Communications helps therapists strengthen their visibility through ethical advertising, Google Ads, search engine optimization, website content and digital communications.

Make sure people searching for support during Stampede season can find your practice when they need it.

Book a free consultation with Haws Communications.

hawscommunications.com

If you want to attract more therapy clients during the summer, start by updating your Google Business Profile.Summer can...
07/03/2026

If you want to attract more therapy clients during the summer, start by updating your Google Business Profile.

Summer can be a slower season for therapists, but people are still searching for counselling, psychology, and therapy services near them. The question is whether your practice is easy to find and easy to understand when they search.

Your Google Business Profile is often one of the first places potential clients see your practice. Before they visit your website, they may look at your location, services, hours, photos, contact information, and booking link directly on Google or Google Maps.

Your profile should clearly answer:

Who do you help?
What services do you offer?
Where are you located?
Do you offer virtual therapy?
Are you accepting new clients?
How can someone book?

A strong profile includes accurate service categories, updated business hours, a clear description, current photos, a working website link, and service descriptions that match what people are actually searching for.

For potential clients who already feel overwhelmed, clarity matters. They should not have to guess whether you work with their concern, serve their area, or have availability. The easier you make that first step, the more likely they are to reach out.

If summer is slower, use that time to strengthen your Google Business Profile before September search traffic picks up.

Haws Communications helps therapists and mental health professionals improve their local SEO, Google Business Profiles, and digital presence so more of the right clients can find them.

Visit hawscommunications.com to learn more.

Happy Canada Day from Haws Communications.Today is a chance to reflect on the communities we are part of, the work we do...
07/01/2026

Happy Canada Day from Haws Communications.

Today is a chance to reflect on the communities we are part of, the work we do, and the responsibility we have to communicate with care.

For mental health professionals, communication is more than marketing. It is how people understand where to find support, what help is available, and whether they feel safe enough to take the next step.

As we mark Canada Day, we are thinking about the importance of ethical, inclusive, and accessible communication across every practice, clinic, and community.

Whether you are spending the day resting, reconnecting, reflecting, or celebrating, we hope it brings you a moment of clarity and connection.

From Haws Communications, Happy Canada Day!

Most therapy clients begin their search for support on Google.They may be looking for a therapist nearby, a specific typ...
06/30/2026

Most therapy clients begin their search for support on Google.
They may be looking for a therapist nearby, a specific type of counselling, or someone who understands what they are navigating. If your website is unclear, hard to find, or missing key service information, those searches can lead them somewhere else.
Our latest blog breaks down how SEO helps therapists strengthen their online visibility in a clear, ethical, and practical way.
You’ll learn how to improve your website structure, create stronger service pages, support local search, optimize your Google Business Profile, and build helpful content that makes your practice easier to find.
For therapists, SEO works best when it is grounded in clarity, trust, and client-centred communication.
Read the full blog at www.hawscommunications.com

This summer, make your website easier for potential clients to understand, trust, and act on.Here are three simple updat...
06/24/2026

This summer, make your website easier for potential clients to understand, trust, and act on.

Here are three simple updates that can help improve inquiries for your therapy practice:

1. Clarify your headline
Your homepage should quickly explain who you help, what you offer, and how clients can take the next step.
2. Simplify your booking flow
The fewer steps someone has to take to reach out, the easier it is for them to follow through.
3. Build trust before the first session
Clear credentials, ethical language, service descriptions, and a warm, professional website experience can help reduce hesitation.

At Haws Communications, we help therapists and mental health professionals create clearer, more client-centred websites that support ethical practice growth.

Curious which update would make the biggest difference for your website?

DM me or visit hawscommunications.com

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Calgary, AB

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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