Haws Communications

Haws Communications Haws Communications provides marketing and advertising for therapists, psychologists and mental health professionals in Calgary and across Alberta.

We help with local SEO, digital strategy, and ethical marketing to help you find new clients and more time.

Mental Health Awareness Month is almost over. Your clients' search for support isn't.Every day, people search online for...
05/29/2026

Mental Health Awareness Month is almost over. Your clients' search for support isn't.

Every day, people search online for help with anxiety, trauma, depression, ADHD, relationship challenges, grief, and countless other concerns.

The challenge is that many excellent therapists remain difficult to find.

An outdated website, an incomplete Google Business Profile, inconsistent online information, or a lack of clear service descriptions can create barriers between people seeking support and the professionals who can help them.

Mental Health Awareness Month helps start important conversations. The next step is ensuring people can actually access care when they're ready to reach out.

For mental health professionals, visibility isn't about marketing for the sake of marketing. It's about reducing obstacles to care and helping the right clients find the right support at the right time.

As Mental Health Awareness Month comes to a close, it's worth asking:

Can someone who needs your services easily find you online?

05/27/2026

AI search is changing faster than most people realize.

ChatGPT has officially begun beta testing its Ads Manager, and this could become one of the biggest shifts in digital marketing since Google Ads launched.

That means lower ad costs, more visibility opportunities, and a chance for early adopters to establish authority before the market becomes saturated.

The practices that adapt early will likely have the biggest long-term advantage.

If you want help preparing your practice for the future of AI search and digital visibility, visit hawscommunications.com.

Google just made its biggest search update in 25 years.The traditional search bar is being replaced by an AI-powered exp...
05/25/2026

Google just made its biggest search update in 25 years.

The traditional search bar is being replaced by an AI-powered experience built for conversational questions.

Instead of searching:
“Calgary therapist”

People are now searching:
“I need an EMDR therapist in Calgary for PTSD who offers evening virtual sessions.”

This changes everything for SEO and therapist marketing.

We’re entering a “zero-click” era where Google’s AI answers questions directly in search results, often before someone ever visits a website.

That means trust signals matter more than ever.

Google is prioritizing practices with:
• Strong Google profiles
• Verified reviews
• Consistent online branding
• Niche expertise
• Helpful content across platforms

In many cases, AI will build a shortlist of therapists before a client even opens Psychology Today.

SEO is no longer just about ranking higher.

It’s about becoming the trusted answer AI recommends.

At Haws Communications, I help mental health professionals adapt to the future of digital marketing through:
• SEO optimization
• Website strategy
• Content planning
• AI-ready communications

The search landscape is changing quickly.

Your strategy should, too.

If you're a psychologist or therapist, this one's for you. 👇Your clients are searching for help online. Right now. The ...
05/22/2026

If you're a psychologist or therapist, this one's for you. 👇

Your clients are searching for help online. Right now.

The question is: will they find you?

Showing up on social media isn't about self-promotion. It's about making sure the people who need you can actually reach you.

Swipe through to learn why ethical, intentional social media marketing matters for mental health professionals, and how to do it in a way that feels true to who you are.

✦ Build trust before the first session
✦ Reach the clients you're best equipped to help
✦ Reduce stigma one post at a time
✦ Grow your practice without compromising your values

Your voice matters. Your work matters. Let's make sure people can find it.

Ready to build a presence that reflects your practice? Visit the link in my bio

Your Psychology Today profile is often the first impression a potential client has of your practice.A clear, updated, an...
05/14/2026

Your Psychology Today profile is often the first impression a potential client has of your practice.

A clear, updated, and thoughtfully written profile can help the right clients find you, understand your approach, and feel more comfortable reaching out for support.

A few small updates can make a meaningful difference:
• Refresh your bio and specialties
• Update your photo and contact information
• Clarify who you help and how
• Ensure your profile reflects your current services and focus

Many therapists create their profile once and rarely revisit it, but regular updates can improve visibility and help your profile stay aligned with your practice as it evolves.

If your profile no longer reflects your work, approach, or ideal clients, it may be time for a refresh.

Haws Communications helps therapists, psychologists, and private practices improve visibility through ethical, client-focused communications and digital strategy.

Mental Health Awareness Week is a reminder that mental health affects all of us.It shapes how we think, connect, cope, r...
05/13/2026

Mental Health Awareness Week is a reminder that mental health affects all of us.

It shapes how we think, connect, cope, rest, communicate, and move through the world each day. Yet many people continue to struggle silently because of stigma, shame, or the belief that they have to handle everything alone.

This week is an opportunity to slow down and reflect on how we care for ourselves and each other.

A few meaningful reminders:
• Mental health is health
• Support does not have to wait until things feel unbearable
• Small acts of compassion can make a real difference
• It is okay to ask for help
• Healing rarely happens in isolation

At Haws Communications, we are proud to support therapists, psychologists, social workers, and mental health professionals in sharing their message clearly, ethically, and accessibly so more people can find the support they need.

Take care of yourself this week. Check in on someone you care about. Start the conversation.

Therapists in Calgary: Want more local clients? Learn practical, actionable Local SEO steps tailored for therapy practic...
05/12/2026

Therapists in Calgary: Want more local clients? Learn practical, actionable Local SEO steps tailored for therapy practices in our latest blog: Mastering Local SEO for Therapists in Calgary. From optimizing your Google Business Profile to local keyword strategies and citation tips, this guide helps you get found by the people who need you most. Read more: https://www.hawscommunications.com/post/mastering-local-seo-for-therapists-in-calgary

Why you're not getting clients online (and what's actually holding your practice back)You're not showing up in search.If...
05/06/2026

Why you're not getting clients online (and what's actually holding your practice back)

You're not showing up in search.
If your site and profiles aren't optimized, you won't appear when people search for. No visibility = No inquiries.

You're qualified. You're capable.
You should be getting clients. So why aren't you?

It's rarely your clinical skill- it's your visibility

Your messaging isn't clear
When someone lands on your profile, they need to know instantly:
- Who you help
- What you help with
- How to book

Your profiles arent working for you
Google Business and Psychology Today are often your first impression. They often have
- No keywords
- Generic descriptions
- Weak opening lines
These should convert. Not just exist.

Your website isn't built to convert
A strong website should guide users toward an action. They often have
- No Book Now buttons
- Cluttered layout
- Missing service pages
Losing potential clients

Inconsistent (or no) marketing
Posting randomly- or not at all- creates
- No momentum.
- No trust building.
- No long-term growth.

If your practice feels invisible, there's a reason- and it can be fixed.

Comment AUDIT for a full review or book a free consultation.

You can have a website.You can have a directory profile.You can even be posting consistently.And still feel like you’re ...
02/17/2026

You can have a website.
You can have a directory profile.
You can even be posting consistently.

And still feel like you’re invisible.

If your digital presence isn’t optimized, you’re hiding in plain sight.

Most therapists don’t have a marketing problem.
They have an SEO clarity problem.

Here’s what that looks like:

• Your website says “I help with anxiety,” but doesn’t say where you practice.
• Your Google Business Profile isn’t fully optimized.
• Your Psychology Today profile and website don’t reinforce the same keywords.
• Your service pages aren’t written the way real clients search.

Clients aren’t scrolling endlessly hoping to find you.
They’re typing very specific phrases into Google.

“Trauma therapist in Calgary.”
“EMDR near me.”
“Christian counselling for women.”

If your site and profiles aren’t structured to match those searches, you’re essentially camouflaged.

SEO isn’t about gaming the system.
It’s about making your expertise easy to find.

If your caseload feels slower than it should, it might not be demand.

It might be discoverability.

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Calgary, AB

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
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