06/04/2026
My husband builds the AI. I can’t write a line of code. That’s exactly why our company works.
José is the engineer. He builds AI agents for businesses. Me? I came from marketing. I don’t read code, I can’t set up a server.
For a while I wondered what I was even doing in an AI company.
Then it clicked: our customers aren’t engineers either. They’re lawyers, clinic owners, accountants — smart people tired of hearing “AI” thrown around like a magic word, with no one explaining what it actually does for them.
That’s my job. I’m the translator. If I can understand how something helps a business, in plain words, so can the person we built it for.
You don’t need to be technical to use AI well. You need someone who’ll tell you the truth about what it does, in language that respects your time.
That’s the company we’re building. And I’m glad I’m not the technical one.
Are you the non-technical one on your team too?
PS :this photo is from the day we became Canadian citizens. We’re Brazilians who built Axera Flow here in Calgary. Two immigrants, one laptop each, a lot of Google Translate in the early days.