Amy Thomas

Amy Thomas Coach and Founder at The Digital Success Formula Follow my page for tips, tools, and inspiration to turn your skills into a profitable digital product business.

I’m Amy Thomas, a digital marketing coach and mentor passionate about helping online entrepreneurs create and sell digital products that drive real results. With years of experience in digital marketing, I’ve built successful businesses and now teach others how to do the same. Let’s make your success story happen!

03/22/2026

Two years ago… I was drowning.

Nearly $100K in debt.
A $20K tax bill I knew I didn’t owe.
A multi six-figure business I had to walk away from.

I faced it.
Looked it straight in the eye.
And tackled it head on.

Even though it would’ve been easier
to let it bury me…
consume me…
destroy me.

I started over.

I plugged the holes, and re built everything.

Brick by difficult brick.

I stopped chasing my own success…
and prioritized building it for others.

I poured everything into helping other people win.
I tied my success to theirs.
And I trusted that if I stayed honest, stayed aligned…
it would come back.

There were moments no one saw.

Crying on the floor.
Begging my husband not to give up on me.
Watching him cut up our credit cards.
Cashing in on everything, just to stay afloat.

But I never gave up.

Yesterday…

After three years of standing my ground…

The government sent me a cheque.
Almost $20,000.

Not only did I not owe it…

They paid me back.

And then…

The land we had to sell…
the dream I thought I had lost

Came back to us.

A better one.
A better plan.
The same dream… returning in a bigger way.

And those lives I said I would change?

I did.

Their businesses are thriving.
Their lives are very different.

And while truly serving…
by focusing on them

Everything changed for me too.

Today, I’m sitting in a life that once felt impossible.

A husband who never gave up on me.
A daughter who is my whole world.
A home beyond anything I imagined.
Abundance beyond anything I once thought possible.

And dreams that are still unfolding.

And that snow?

It reminded me of something.

That life can melt down…
and in those moments, it can feel like everything is falling apart.

But sometimes… setbacks are really just step-ups.
And the hardest roadblocks are quiet redirections, guiding you toward something far greater than you imagined.

But only if you keep going.
And trust the process.

I am so deeply, truly grateful.
For all of it 🤍

For all of you.

This past week was one for the books…We somehow managed to fit a month’s worth of work into 7 days! 😅and the results… th...
10/25/2025

This past week was one for the books…

We somehow managed to fit a month’s worth of work into 7 days! 😅

and the results… they speak for themselves.

From scaling strategies to take clients from $160K → $300K months, to rebuilding entire offer suites, launching new funnels, and celebrating incredible new partnerships, every single project this week represented real impact.

To my incredible EVORA team,
thank you for the late nights, the early starts, the problem-solving, the creativity, and the relentless commitment to excellence that makes all of this possible. We did that. 🙌

And to our amazing clients,
thank you for trusting us with your business,
your brand, and your vision.

It’s an absolute privilege to help you bring it all to life.

Here’s to building more life-changing businesses together. ✨

- EVORA - Elevate, Optimize, Rise and Automate.

Steady $20k+ months don’t come from chasing hacks or running yourself ragged.They come from building a business on value...
09/21/2025

Steady $20k+ months don’t come from chasing hacks or running yourself ragged.
They come from building a business on value, authenticity, and connection.

When I design funnels, I start with one thing: offer structure.

Because you can have the best product in the world, but if the offer doesn’t feel clear, aligned, and rooted in trust, it won’t convert.

Here’s the difference this makes:
• Standard opt-ins: 20–30% → My funnels: ~50%
• Standard purchases: 2–5% → My funnels: up to 20%

But it’s not just the funnel. It’s how the offer is crafted:
✨ In the client’s voice
✨ In alignment with their values
✨ Designed to serve their audience first

That’s the real “secret.” When you build trust and deliver genuine value, the numbers take care of themselves.

Save this for when you’re tempted to overcomplicate, and share it with someone who needs the reminder xx

To our clients: thank you for trusting us with your vision.To our team: thank you for showing up with so much dedication...
09/14/2025

To our clients: thank you for trusting us with your vision.

To our team: thank you for showing up with so much dedication and heart.

To our referral partners: thank you for believing in us and spreading the word.

This journey has completely changed my life, not just financially, but in knowing we get to make a real difference every single day.

And honestly? We’re just getting started. Here’s to growing, building, and celebrating together. ✨

Everyone’s trying to sell you on the shortcut…“Just run ads to a $37 offer and watch the leads pour in.”But here’s what ...
05/27/2025

Everyone’s trying to sell you on the shortcut…

“Just run ads to a $37 offer and watch the leads pour in.”

But here’s what they’re not telling you:
If you skip the trust-building process, 98% of your traffic will bounce.
And unless you’ve got a massive retargeting budget, that traffic (and ad spend) is gone for good.

As someone who builds six and seven-figure funnels for some of the biggest creators online, daily! I’ll tell you this:

Low-ticket offers convert best as a second step, NOT the first.

Here’s what actually works:
→ Build a community.
→ Capture leads with something that makes them say “WOW, I needed this.”
→ Nurture them with value.
→ THEN offer the no-brainer low ticket product as a perfect next step.
→ Increase your average order value with a rock solid bump up
→ FLOOD your business with pre qualified paying customers primed and ready for your higher ticket or subscription offers

This is how I get:
→ 50% average opt-in rates
→ 5%+ purchase rates (2% is considered good!)
→ Over 2000% higher conversions than cold low-ticket funnels

Want to see how the structure works (and why it converts so well)?

Comment “funnel” and I’ll send you my FREE training that breaks it all down.

Hot take: Skipping your lead capture is costing you conversions.Trust builds sales, and it starts with a value-packed fr...
05/21/2025

Hot take: Skipping your lead capture is costing you conversions.

Trust builds sales, and it starts with a value-packed freebie.

Don’t fall for the “just-sell” trap.

Want to see how I build funnels that convert up to 2400% higher?

Comment “Funnel” and I’ll send you a FREE training.

I was ‘successful’ on the outside…But inside, I felt like I was pouring my best energy into building someone else’s drea...
03/21/2025

I was ‘successful’ on the outside…

But inside, I felt like I was pouring my best energy into building someone else’s dream.

Deep down, I knew I was meant for more.

At the first sign of a global pandemic, I led that business to pivot to mask sales, personally generating over $1M in sales, during a complete industry shut down. I even won a “high achievers award”. 🏆

When everything reopened, my boss pulled me aside, and said, “Amy, you didn’t just save my business, you saved my life.” I’ll never forget that moment.

His words moved me deeply. Yet even with all his gratitude and an offer of a secure role, I couldn’t shake the feeling that I needed full freedom to truly soar.

So I bet on myself. I built my own business.

It didn’t happen over night, and it hasn’t been easy. Things got really hard, and quite honestly… scary… but I kept building.

And I’m never looking back, because now, I’ve built my dream businesses and I spend every day helping others do the same.

I don’t just build six- and seven-figure businesses for my clients; I help them create the freedom and success they deserve.

Because when you finally take control of your own path, everything changes.

❤️

Five years ago, I was ‘successful’ on the outside…But inside, I felt like I was pouring my best energy into building som...
03/21/2025

Five years ago, I was ‘successful’ on the outside…

But inside, I felt like I was pouring my best energy into building someone else’s dream.

Deep down, I knew I was meant for more.

At the first sign of a global pandemic, I led that business to pivot to mask sales, personally generating over $1M in sales, during a complete industry shut down. I even won a “high achievers award”. 🏆

When everything reopened, my boss pulled me aside, and said, “Amy, you didn’t just save my business, you saved my life.” I’ll never forget that moment.

His words moved me deeply. Yet even with all his gratitude and an offer of a secure role, I couldn’t shake the feeling that I needed full freedom to truly soar.

So I bet on myself. I built my own business.

It didn’t happen over night, and it hasn’t been easy. Things got really hard, and quite honestly… scary… but I kept building.

And I’m never looking back, because now, I’ve built my dream businesses and I spend every day helping others do the same.

I don’t just build six- and seven-figure businesses for my clients; I help them create the freedom and success they deserve.

Because when you finally take control of your own path, everything changes.

❤️

Your audience doesn’t want to be sold to… but they will pay good money for a solution to their biggest problem.📌 Here’s ...
03/19/2025

Your audience doesn’t want to be sold to… but they will pay good money for a solution to their biggest problem.

📌 Here’s how to make that happen:

✅ Solve one specific pain point
✅ Make them think: “OMG, this is for ME!”
✅ Repeat your message like a broken record

Drive that traffic to a high converting two step funnel that does the selling FOR you.

If you’d like to learn a bit more about how to generate sales on auto pilot (without being salesey… sending cold DMs or annoying yourself and your audience 😆) I break it all down in my quick training the six figure funnel method, just check out the link in my bio or throw a 🚀 in the comments on this post, I’ll send you a high value jam packed problem solving freebie, followed by a countdown timer for an amazing no brainer problem solving low ticket offer 😜

If you found this helpful, please like, comment, save or share! Because engagement is the biggest way to keep people posting ❤️

Love you byyyyeeee xoxox

I wish someone had told me this sooner…🤯When I first started selling digital products, I made every mistake in the book…...
03/16/2025

I wish someone had told me this sooner…🤯

When I first started selling digital products, I made every mistake in the book…

❌ I thought I needed a huge audience (wrong).
❌ I kept tweaking my offer instead of fixing my funnel (also wrong).
❌ I tried to “sell” instead of guide my audience toward a solution (biggest mistake).

The truth? You don’t need to go viral.

You don’t need to launch a million different offers.

You don’t even need to be “salesy.”

What you do need is a simple, high-converting system that works for you 24/7—so you can stop chasing sales and start making money on autopilot.

That’s exactly what I show you in simple, actionable steps onside The 6-Figure Funnel Method 🚀

PLUS I’m GIVING AWAY my high converting funnel templates for FREE as part of this training 🤯

Inside this training, I’m handing you:

✅ The step-by-step funnel that turned a $27 product into six figures on auto pilot!

✅ How to create an offer that sells itself

✅ The email strategy that builds trust & converts buyers automatically

✅ The exact roadmap to scale without burnout

I built this course to be the resource I wish I had when I started. And for a limited time, you can get it for just $27!

💬 Drop “FUNNEL” in the comments & I’ll DM you the link!

Or tap the link in my bio to grab instant access 🔥

P.S. Thank you for being here ❤️

🚀 Paid Ads Masterclass with Brit Bhea – This Friday!Want to learn how to run paid ads that actually convert? Join us thi...
03/04/2025

🚀 Paid Ads Masterclass with Brit Bhea – This Friday!

Want to learn how to run paid ads that actually convert? Join us this Friday for an exclusive LIVE training inside the Digital Success Accelerator with guest expert Brit Bhea!

✅ DSA Members: $9.99
✅ Guests: $27
✅ Earn 80% commission on guest seat sales (must purchase access first)
✅ Recording available ONLY to those who purchase a seat

I’ll be sharing more details in today’s mentorship call, but seats are limited! Comment or DM me “ADS” for the link!

Comment “ADs” to Secure your spot now and learn how to convert traffic into sales, boost your revenue, and create a pass...
03/01/2025

Comment “ADs” to Secure your spot now and learn how to convert traffic into sales, boost your revenue, and create a passive income stream that works for you!

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