08/23/2022
📌 DIGITAL MARKETING TIP 📌
Just because it's new doesn't mean its difficult, filling your car up with fuel can be intimidating if you have never filled your car up with something.
Similar to Facebook/Instagram Advertising for your Business
“cocking an eyebrow” 😒 because you tried it and it didn’t work, or you know a guy who spent $400 and lost his sh*t.
Well, it’s because they ran half @$$ed, and they’re just going to start throwing money around without truly understanding the process,
Yes, I'm talking to all you owners pressing the 'Boost my Post' button, please stop (although FB is improving this method slightly)
So here’s what the person who messes up always does:
First of all, they treat it like a lottery. It’s “Ok well I have $500 spare”, “Ok I’m going to try out this Facebook thing.”
“Let me put in $500 into this machine, crank down the arm, see if I make some money”.
This person always loses his money. Every single time.
So the way you want to be doing it right is by completing the 5×3 method.
You want to set up 5 ad groups, three ad sets in each. That doesn’t mean you’re creating 15 ads, it’s the same three ads in each of the five ad groups, that way you’re testing all five different ad groups.
Testing is HUGELY important !
What do I mean by ad groups?
Pretend you have a Fitness OR Chiropractic Business.
One of them ad groups you’re testing, people that are locals.
Maybe another one is people that are searching for fitness plans.
Another one is people who liked one of your competitors.
Another ad group is people who like certain books or TV shows that are relevant.
Anything almost relevant to your market/target audience
So that’s the standard five ad groups. And then each of those ad groups we try three different ads.
When I say different, I don’t mean you have “the” at the beginning and then remove “the” at the beginning of the next ad, I mean different ads, different content, different images.
We are trying to find wildly different variations so you can figure out what our audience respond to best.
So back to the $500, I’m not just going to put $500 in the machine with the 5×3 format and hope that things are going to win.
What I’m going to do is if I have $500, I will put a $100 in with the 5×3. Then I’m going to wait because three of those five are probably going to crash and burn, it happens!
So you’re going to be left with maybe 2 ad groups that got you a good return/interest. Inside those 2 ad groups, you still have three ads inside of each of them.
One of those ads is going to be the one that got the most action.
So now you’re down to two ad groups with one ad. Then you put in another $100 on that ad.
Now you have it, a tested Ad method that is bringing in results and creating you that extra bit of $$$ 👍
