Behind the Brand with Emily

Behind the Brand with Emily Building brands by day. Chasing experiences in between. Sharing the process along the way.
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06/10/2026

The coolest part of being around the shop is meeting the people who support it!

Wasn’t expecting to be asked for my autograph, but I wasn’t about to turn down the opportunity 😅

Thanks for stopping by and making a regular day in the garage a little more memorable. 🤘

06/09/2026

I think I’ve found where I’ll be avoiding my responsibilities all summer. 🍻☀️

The new Nine Locks Bedford checks all the boxes: great food, a huge patio, and a solid lineup of craft beer...That’s basically the recipe for a perfect Nova Scotia summer. 🍕🍺

📍

06/04/2026

My contribution to the paint job: peeling tape. 😎

Full episode drops tonight at 6 PM AT on YouTube!

05/31/2026

Love when people send these in! 🤘

It’s pretty cool seeing where everyone is from and all the different businesses, brands, and projects people are working on.

Keep ‘em coming ... I’ll continue adding them around the shop! 😬

05/26/2026

Last week Chad announced the car show and also mentioned that there’s a lot of stuff around the garage and yard he wants to part with… and WOW 😅 my inbox has been absolutely flooded ever since.

First off — thank you guys. Seriously. It’s wild seeing how many people are following along with my personal journey at Bad Chad's.

To help keep everything organized (and so nobody gets missed), if you’re interested in parts, cars, pieces around the yard, etc. please send an email to:

📩 [email protected]

Lots more exciting stuff coming soon 👀

Took the night to head to Moncton to see my all-time hockey idol, Marc-André Fleury!As a goalie growing up, Fleury was a...
05/22/2026

Took the night to head to Moncton to see my all-time hockey idol, Marc-André Fleury!

As a goalie growing up, Fleury was always my guy. While everyone else was watching Crosby, I was watching Fleury making ridiculous saves, flopping all over the crease and somehow still making it work 😂

Really cool getting to hear him and Maxime Talbot tell stories and talk hockey. Definitely one of those moments younger me would’ve freaked out over. 🥅🏒

05/15/2026

Tonight’s episode is a fun one as we start adding the lettering to the Bugatti hauler while the Bugatti itself is finishing up. Such a small detail but it adds SO much visually once it starts coming together.

Honestly a pretty cool process to watch unfold 👀

05/14/2026

Just casually out here driving a 1938 Ford 😎☀️

Took the motorcycle hauler out for some fun in the sun while Chad filled me in on tonight’s episode. Never a dull moment around Bad Chad Garage 🤘🏻

New episode tonight at 6PM AT on https://www.youtube.com/

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