Wadsworth Team

05/03/2025

One truth and one lesson.

05/02/2025

“The impediment to action advances action. What stands in the way becomes the way.”

An oldie but a goodie.

05/02/2025

04/29/2025

Systems vs automations. People feel the difference.

04/28/2025

4 things we’ve learned from top 1% agents.

02/19/2025

Agree or disagree?

02/18/2025

There’s no story telling in real estate marketing.

Buying a home is one of the most important purchases in anyone’s life. There’s a ton of emotion.

So why don’t we see that in the marketing?

It’s a missed opportunity to stand out among the endless digital clutter in real estate.

I’d love to see a “Bug Light Super Bowl Dog Commercial” kind of vibe out there from a realtor.

(One that doesn’t cost $8,000,000)

Like a daughter that needed to move back to her home town to help her aging father out.

Or two brothers buying homes next door to each other.

And the agent who was able to make it happen.

I’m sure we’d all love to see some feel good tear-jerkers like that.

Just ideas. Food for thought.

Doesn’t have to be a budget-breaking film, a simple cellphone video is great.

I just think we’re all craving a little more humanity in our feed.

- Nick

10/17/2024

⚔️⚔️⚔️

07/17/2024

Real estate agents, what’s better: working with buyers or sellers (listings)?

Listings:

🟢 Easy content for marketing
🟢 Brings in new leads
🟢 Shows you’re active in business

But listings can cost a lot of money…

💸 Paying for a photographer or videographer
💸 Putting up signs
💸 Staging the home
💸 Digital and print ads
💸 Time spent finding buyers and showing the home
💸 17+ hours spent trying to open lockboxes

You need enough money to cover these costs until the home sells.

It usually takes 1-2 months to see ROI for a listing, but in a slow market, it can take 3+ months.

Buyers:

🟢 Easier to work with
🟢 Little to no marketing costs

Buyers might not seem as fancy, but they are easier to sell to.

You get your commission from the seller’s side, so it’s easier to convince buyers to work with you if you work hard to find them a great home.

Advice for new agents: start with buyer clients first.

Use the money you make to build up funds for listing marketing 👌

Having listings is awesome 🙌

But working with buyers is what will help keep your business going.

07/11/2024

Your not even close to hitting your potential.

You have so much more to give people through your expertise in your community and on the complexities of selling or buying a home.

Not enough people know about how good you are at what you do.

That’s it.

We’re cheering you on. So keep showing up to show people your value.

01/16/2024

I don’t know about you, but I would rather get farther than go faster.