Results Pathfinder

07/16/2026

Not that long ago, when you needed a plumber or a really good taco, you'd Google it, scroll past the ads, and pick someone from the list.

Now you Google it and an AI answer sits right at the top, already naming who to call. And a growing bunch of people skip the search box altogether and just ask Claude or ChatGPT "who should I go to?"

Either way, here's the question that gets a little scary if you run a small business: when AI does the recommending, does your name even come up?

I got right into this over coffee with Alexia Burke and Matthew Andrews, the Queen's grads behind Kingston's own Seekly, who help local businesses show up in those AI answers.

More on all of it soon, including what the shift means for the little guys doing their own marketing. If "getting found online" is rattling around in your head lately, stay tuned. 👀

Say hi to the Seekly crew at https://seekly.ca or workwithseekly .

07/14/2026

The Ironwood Fantasy Fair has arrived! ✨🧙

Ticket sales are now live, and we've updated our website to show you all the fantastic features and creatures you can expect at the first ever Ironwood Fantasy Fair!

www.IronwoodFairs.ca

Welcome to the fellowship of the fair! 🏰

07/03/2026

Ever tried editing a video interview with a Deaf guest and a signing interpreter in the mix? I just did, and wow, what a puzzle. Good thing was up for it.

Here's what I was juggling on this one:

🟠 Two separate recording setups: Descript Rooms for me and my guest (thankfully giving me separate high quality recordings for each) + smartphone recording for the interpreter (in the same room as the guest and close to her)

🟠 Interpreter recording started a few minutes into the interview

🟠 Syncing given all of the above

🟠 I couldn’t use Descript’s wonderful “remove filler words” feature because that would chop out some of the sign language, so I had to manually hide those in the script so the captions would be cleaner

🟠 Mic bleed between sources

🟠 Scene changes throughout (side by side with interpreter in middle, guest full screen with interpreter to the side)

🟠 Including Deaf guest's voice as well

🟠 My guest discovered she had to rerecord her segment after all of the above (thankfully she was able to do it very carefully, following the timing of the original edited recording), so I had to swap it into the project without rebuilding the entire thing from scratch (Descript’s Sequence capability and custom layout pack saved me here)

🟠 Speaking of captions, I learned from Leah that the “karaoke” style are distracting because different people read at different speeds. So I tend to now use static captions.

It was a fun challenge to work through, and I figured I would share it in case anyone else ever needs to tackle something similar.

Full video here: https://youtu.be/zXrPW-e_zqw

Tagging Descript since their tools got a real workout on this one. If you are a video editor, a fellow Descript user, or you produce or host podcasts, curious whether you have run into anything like this. How did you handle it?

05/27/2026

Thank you for sharing this! There are so many families out there exhausted from life around a loved one with BPD, and most of them don't know help like this exists. 💙

Meet Brandie Rhode: the "hands-on" entrepreneur who turned a pandemic crash into a new mission. Read her story of rebuilding and why she helps small businesses move "beyond the likes."

05/25/2026

If you have a loved one with BPD, you know the exhaustion.

The walking on eggshells. The feeling that nothing you do helps, and sometimes makes things worse.

This BPD Awareness Month, I want to introduce you to someone who has helped me personally, and who has been helping families like ours for over 20 years.

DBT coach Corrine Stoewsand doesn't work with the person who has BPD. She works with you.

Teaching you the skills to understand what is happening, respond differently, and find your footing again.

I recently sat down with her for a video interview. There is a lot of hope in this conversation.

🎥 Link in comments

BPD Alliance / Borderline Personality Disorder DBTCoach

05/22/2026

No matter how much you post, the social media bouncer is only going to show it to a few people.

Which is why most posts get nothing more than a few sympathy likes.

But what if getting past that social media bouncer cost less than a coffee a day?

Dennis Yu teaches that even a tiny daily budget, done the right way, can get your posts in front of a whole new crowd.

Dennis Yu should know -- he has managed hundreds of millions in ad spend for brands like Nike.

I adapted his approach for the smallest business owners.

Getting into the room is the first part of getting real results on social media.

But you have to do it the right way.

Full breakdown in my StartupNation article.

Links in comments. 👇

Struggling to get traction on social media? Learn the Coffee-a-Day method, a simple strategy small business owners can use to boost posts, test engagement, and turn attention into real leads.

05/14/2026

Here's where it gets interesting.

Once you know how the room works, you can walk right in.

And once inside, you can finally see if your look and your message are getting attention.

The right kind of attention.

More on that in my StartupNation article.

Links in comments. 👇

05/13/2026

You hit publish.
You wait.

A few likes from the same people who always show up.

But the customers you actually want to reach?
Never saw it.

Social media sites limit how many people see your posts.
It doesn't matter how good your content is.

The bouncer doesn't care. 🚫

There's a way to slip past the rope.

My latest article on StartupNation breaks it down.

Link in comments. 👇

Struggling to get traction on social media? Learn the Coffee-a-Day method, a simple strategy small business owners can use to boost posts, test engagement, and turn attention into real leads.

05/12/2026

🤯 My love/hate relationship, and shocking surprises with AI continues...

I gave Claude (usually amazing) a transcript to read and analyze.

It confidently summarized it, commented on it, and we started building on that work together.

What I didn't know? It had only read part of it.
No warning. No disclaimer. Just a partial read presented as a complete one.

It took several rounds of back-and-forth, and me noticing missing details, before the truth came out: by default, Claude samples large files rather than reading them fully.

And it won't tell you that unless you specifically ask.

The fix? A few options:

You can explicitly instruct it to read the entire file every time and ask it to confirm.

Or better yet, add it once to your project knowledge file or system instructions so it applies automatically every session without you having to remember.

Lesson learned the hard way.

Now I'm wondering what else I've missed in past sessions. 🤔

If you're using AI to work with transcripts, documents, or any uploaded content, don't assume it read the whole thing. Verify.