Tess Jay CO.

Helping health and wellness entrepreneurs write for their businesses and grow with creative content marketing.
📝 Content + Copy Writing
🎨 Creative Graphics
📲 Content Marketing Strategy
💌 Email + Funnel Writing
🧠 Mentorship

I pride myself on my client relationships. 💕⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀In fact, a large majority of my clients I've been working ...
01/27/2022

I pride myself on my client relationships. 💕⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In fact, a large majority of my clients I've been working with for a year+ and messages like this make me so happy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Thank you to everyone whose been a part of my journey over these past 17 months of business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're looking for strategy or done-for-you content marketing or copywriting send me a DM. Let's chat!

Do you know the difference between copy and content?⠀⠀⠀⠀⠀⠀⠀⠀⠀Yes, both are forms of writing that are essential as a busi...
01/20/2022

Do you know the difference between copy and content?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yes, both are forms of writing that are essential as a business owner, but there is a distinct difference between the two. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The need for copywriting is pretty hard to escape - yes even if you hate writing. 🤯 No matter how much of an expert you are in your field and no matter how compelling you are as a speaker, you need to be able to effectively attract and communicate with your ideal through strong compelling sales copy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're wondering exactly where in your business you're using sales copy, some examples are landing pages, sale pages, campaign emails, email sales funnels, social media advertising campaigns, and more! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In every part of your business, your copywriting tells a story of your business' brand, what you have to offer, and what you are capable of. 💪⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to learn more about copywriting and where you can use them? Check out my latest blog post with the link in my bio!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For many businesses, the start of the new year means setting business goals that will help them achieve their big goals ...
01/06/2022

For many businesses, the start of the new year means setting business goals that will help them achieve their big goals for the rest of the year. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And if you weren't sure...business goals are rarely complete without a strong marketing strategy + plan. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But what does a good marketing strategy look like to you? 🤔 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Right now you might be...⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌬Posting on your stories every once in a while⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌬Your posting 'everything and under the sun' to see what sticks⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌬 You're using a create-as-you-go method ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌬 Making assumptions about your ideal client⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While those methods are not the worst and they're definitely better than absolutely nothing, it's definitely not strategic...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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STRONG marketing strategies are the surest way to guarantee to achieve your goals in the time you have set out for your business. 💪 Ask yourself;⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💥Am I consistently showing up for my audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
💥Am I actually providing value?⠀⠀⠀⠀⠀⠀⠀⠀⠀
💥Am I doing research and delivering?⠀⠀⠀⠀⠀⠀⠀⠀⠀
💥Am I asking questions and listening to my audience's answers?⠀⠀⠀⠀⠀⠀⠀⠀⠀
💥Am I using multiple forms of marketing, including an SEO-optimized one?⠀⠀⠀⠀⠀⠀⠀⠀⠀
💥Am I doing the work?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Running a business isn't easy, but it is worth it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Curious to find out more ways you can market and grow your business in 2022? {Send me a DM, let's chat} ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔗 Check out my newest blog post via the link in my bio. It breaks down several ways you can set strong business goals for 2022 to help you attract your dream clients and grow your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2022 is officially here... are you ready? 🔥⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀For massive expansion?⠀⠀⠀⠀⠀⠀⠀⠀⠀For personal and professiona...
01/04/2022

2022 is officially here... are you ready? 🔥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For massive expansion?⠀⠀⠀⠀⠀⠀⠀⠀⠀
For personal and professional growth?⠀⠀⠀⠀⠀⠀⠀⠀⠀
For more clients?⠀⠀⠀⠀⠀⠀⠀⠀⠀
For a bigger impact on the world?⠀⠀⠀⠀⠀⠀⠀⠀⠀
For more freedom?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Better work/life balance?⠀⠀⠀⠀⠀⠀⠀⠀⠀
More money and resources?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now you might think to yourself: "of course, I am!" But have you set clear actionable goals that will help you achieve these bigger ones? 🤔 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know goal-setting can be daunting; sometimes the goals feel so big and visionary that it can be hard to find out where to start...not to mention finding the courage to do so in the first place. 🤷🏼‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have had a love-hate relationship with goal setting for years now, but finally feel confident about the method that works for me and helps me make short-term, actionable, impactful steps and goals. Personally I find I make a lot more progress using these short-term actionable steps to goal setting in the past year, than I ever did using a broad picture approach to 1, 5, and 10 year goal setting. 🥅⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're unsure what goals you even want for 2022 in the first place, think about what your primary goal for your business is. Business Goals always lead to one of these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Goals That Generate Income💰 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Goals That Generate Opportunity 📈⠀⠀⠀⠀⠀⠀⠀⠀⠀
Goals That Generate Exposure📸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What goals are you working on in 2022? 🔥🔥🔥 Share below!

I've never liked being an employee. In fact, I've never wanted a "job."What I always wanted more than anything is ⭐ F R ...
01/03/2022

I've never liked being an employee. In fact, I've never wanted a "job."
What I always wanted more than anything is ⭐ F R E E D O M ⭐

And if you know my story, then you know that desire for freedom has led me on a very windy road. But it's a road that I'm very grateful for because it's led me to exactly where I am today, doing exactly what I LOVE to do supporting and empowering other women in their biggest business goals.

It's been a 💭 dream 💭 but I * still * have moments when I question if I'm on the right track...
Or if I should go back to school (again 🙄) to pursue a more "traditional career."
At times I fall prey to the belief that my business is "just a little hobby" or that it's temporary...Sound familiar?

So many entrepreneurs struggle with imposture syndrome, with fear around their business not being "enough" or that one day it's just all going to fall apart.

But when we pause and reflect - it's a game-changer, because we can see HOW far we've come. How REAL our businesses are.

This year my business has provided me with that ⭐ F R E E D O M ⭐ that I've always desired.

⭐ FREEDOM to go with my husband on his working trips for months at a time
⭐ FREEDOM to pay off more than half of my student debt
⭐FREEDOM to 4x the amount we invest monthly
⭐ FREEDOM hire an amazing Wedding Designer who helped make the details of my wedding flawless
⭐ FREEDOM to hire a new team member to help me scale in 2022
⭐ FREEDOM to indulge in luxury weekends away, super expensive sheets and a stunning condo (to name a few)
⭐ FREEDOM to take time off whenever I desire it
⭐ FREEDOM to 4x my previous income (and BIG goals to grow!)

Bottom line is, running a business can feel hard at times and we can all relate to second-guessing ourselves, but when we reflect and REALLY take in what we've accomplished, there is so much that entrepreneurship can allow us to do in our lives and in the world.
And business can give us the F R E E D O M that we all desire.

What are you celebrating from your 2021?
What freedom has your business created in your life this year? Share below 👇

There are two things I know to be true when it comes to really sell your services, products and offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
12/23/2021

There are two things I know to be true when it comes to really sell your services, products and offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ You NEED to be able to clearly communicate exactly what you're selling and why someone should buy it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ You 100% NEED to believe in its value and be willing to shout it from the rooftops. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Otherwise, things just won't click. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's chat about #1. Communication. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In the digital world, written communication is key. In fact, I'd argue that it's at the foundation of your business success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are a few tips to help improve your content and sales copy to help you attract and convert more clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you feel about writing for your business? Do you like it? Are you good at it? Do you want help with it?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Share in the comments below! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Nobody told you that running your own business would mean so much writing...⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀From websites to promotion...
12/21/2021

Nobody told you that running your own business would mean so much writing...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From websites to promotional materials, to service/product descriptions, bios, social media/podcast/Youtube captions, to email funnels and even just responding to individual messages... 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now let me guess? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You're not in the business of writing?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Heck, your social circle is lucky to even get a text back in a timely manner. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And now, you need to figure out how to write compelling content and sale copy on top of your already crazy busy life?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I feel ya. In fact, so many of my clients feel that exact same way. ♥️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And so I have a question for you... would you rather ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤔 Spend countless hours at your desk trying to write the most compelling sales page or an engaging new social post and stressing about where your next client will come from...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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OR ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤔 Spend your time working directly with your clients and working on moving your business forward while having someone else handle all the content and copywriting...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know which one I'd choose if I was in your shoes. 🤷‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ready to cross "write that ___" off you're business to-do list? Book a 1:1 discovery call to see which of my done-for-you services are right for you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you think it would feel if you could get that BIG project done in one day? To finally make your dreams a reality?...
12/20/2021

How do you think it would feel if you could get that BIG project done in one day? To finally make your dreams a reality? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Well it's totally possible, and I can tell you, it's the most satisfying feeling to *finally* see your website, sales page or funnel written or perhaps the sound of getting a BIG chunk of your content created sounds ah-mazing to you 😍...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With VIP days that's what you get: start to finish, total transformation in ONE day. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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VIP days are a perfect solution for the health + wellness entrepreneur who has spent weeks researching, planning and creating and is finally ready to see their dreams become reality, but just can't seem to make it happen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe you've spent weeks pouring over your laptop only to have nothing written or worst - for subpar, boring or perhaps just downright bad sales copy? 👎⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe you've got a ton on your plate and just don't have the time to really create the sales copy and content that is needed to convert your audience to clients. 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Or maybe, you just straight-up hate writing. 🤷‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Either way, strong copywriting and strategic content marketing is KEY for you to finally launch your project and see the results that you desire. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The best part of a VIP Day? You have my full attention all day long. So there's no waiting. No delays in communication. No back and forth. By the end of the day, your project is done, wrapped up nicely and ready to launch. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Curious about VIP days and how they could help you? 🤔 Let's chat! Book a complimentary discovery call. Together we'll discuss your business, goals and project to see if a VIP day is right for you and your stage of business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want in? Book a discovery call via the link in my bio or send me a DM with any questions you may have. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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P.S these spots are * very * limited ♥️

Do you snap screenshots of all the feel-good client messages you get too? 🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀If you don't - you SHOULD. ...
12/16/2021

Do you snap screenshots of all the feel-good client messages you get too? 🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you don't - you SHOULD. There's nothing like opening up your "client love" folder to see all the kind, happy, supportive messages. It's a great reminder that you and your work DO make a difference in this world. 🌏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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{Or if you're a health + wellness business providing in-person services, be sure to write down all the kind words clients share with you.} ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are a few of the screenshots I've snapped over the last few weeks from clients who I've been working with to write their sales copy for their products or services. 🥰🥰🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And yes - it does make my heart feel warm + fuzzy knowing that MY writing helps health + wellness businesses sell more of their services, courses + products ... making the world a healthier + happier place. 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you've been pulling your hair out trying to write your own sales copy. Stewing endlessly and getting nowhere (🙄) then a 🌟 VIP Day 🌟 might be exactly what you've been waiting for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My VIP Days are designed for the health + wellness entrepreneur that's done all of the dreamings, thinking, creating and they're just ready to see their dreams become reality. Typically VIP Day projects, include things like: website copy, course/service/product sales pages and funnels. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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During a VIP Day, you get 100% of my attention and your project is completed from start to finish. ✅ {It's THE most satisfying feeling}. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm opening my calendar for 1 VIP Day in January and 2 VIP Days in February. These will fill fast - if you're interested send me a DM or book a discovery call {link in my bio}⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd been sitting in front of my laptop for 6 hours. Around me sat a cold half-drunk coffee, a much too large water bottl...
12/14/2021

I'd been sitting in front of my laptop for 6 hours. Around me sat a cold half-drunk coffee, a much too large water bottle and the remains of numerous snacks. According to my calendar, it was time for me to switch focus from writing my client's content to writing my own.

Deep breath. I stood up, interlaced my fingers and took a big stretch. "I can do this," I thought.

{Spoiler: I couldn't do it} I sat back down, ready to dive into writing my own content, but instead? I emailed my wedding planner, updated our financial spreadsheet, and did some useless googling. 🤦

Ugh - the guilt. I could - and was - spending ALL day, EVERY day writing some kick-ass (I know I'm biased) content for my clients, but at the end of the day, I couldn't bring myself to write my own.

Eventually, I gave myself the gift of letting it go for a while.
To pour my energy into serving my current clients.
To rely on referral.
To rest.

And while my digital marketing break was far from planned, it taught me a lot!

How are YOU feeling right now with your relationship to social media, digital marketing, your business and your wellbeing?

Which of these lessons learnt do you find the most helpful?

Over the last few months (okay.... maybe more), I've been taking a digital marketing and social media break. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
12/13/2021

Over the last few months (okay.... maybe more), I've been taking a digital marketing and social media break. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Was it planned?... no. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Was it the best business choice? .... maybe not. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Was it needed? .... Definitely! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While it definitely wasn't a planned or intentional choice, it was something that I most definitely needed for my own health and wellbeing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You see, while I wasn't showing up and marketing my own business, that didn't mean my business had come to a halt. Behind the scenes I've been tackling 30+ client hours and helping my clients market their health + wellness businesses.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not only that, I've been busy planning a wedding in the middle of a pandemic (well worth the wait!) and bouncing from city to city with my now-husband for his job (if you're curious- we're currently in Ottawa📍) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The bottom line is, I had a ton on my plate. I felt burnt out, a little confused and like I had nothing of value to share🤷‍♀️ So I let myself off the hook and stepped away from creating content and marketing my own business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All that being said... I'm back with plenty to say, lots to offer and some super exciting projects brewing in the background. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now you might be wonder, "well that's great Tess, but why are you sharing this with us?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Well, if you've been on the fence about whether or not you need to take a little digital break and have been subconsciously {or conciously} looking for permission - then let this be your sign. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you need a break - take it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Your business won't fall apart. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And you'll be better for it once you're ready to jump back in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to learn exactly what my digital break taught me and the key takeaways that will help you in your business, then give this post a like and comment (We've gotta beat that algorithm somehow 😉).

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Kingston, ON
K7K THROUGH K7P

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Monday 9:30am - 4pm
Tuesday 9:30am - 4:30pm
Wednesday 9:30am - 4:30pm
Thursday 9:30am - 4:30pm

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