Lemonade Communications

Lemonade Communications We create comms strategies, campaigns, branding, & websites for social impact.
10+ years working with non-profits.

BOOK A FREE CALL w MEGHAN or EM: https://www.lemonadeco.ca/ We create communications strategies, campaigns, branding, & websites for social impact.

10+ years working with non-profits.

↓ BOOK A CALL w MEGHAN or EMILY

https://www.lemonadeco.ca/services

When we started a q***r-owned business we didn’t know we’d end up working with so many other rad 2SLGBTQIA+ folks 🏳️‍🌈Wh...
06/18/2026

When we started a q***r-owned business we didn’t know we’d end up working with so many other rad 2SLGBTQIA+ folks 🏳️‍🌈

While Pride has historically been celebrated in July in Nova Scotia, June is internationally recognized as Pride month so we say we get to celebrate both. This month we wanted to highlight some of the fun projects we’ve gotten to work on with 2SLGBTQIA+ businesses and organizations.

Exhibit A: Turret Arts Space

We worked with Turret Arts Space on a social media & email marketing campaign to help reach their fundraising goals.

Exhibit B: Vanessa Burns Grant Consulting

We worked with Vanessa Burns to develop her new branding and apply it on her website.

Exhibit C: Rainbow Registered

We worked with Rainbow Registered | Arc-en-ciel Officiel on a marketing campaign to increase awareness and membership in their program.

Since we both identify as q***r, last year we decided to become certified as a diverse supplier through the Canadian Q***r Chamber of Commerce (CQCC) . Basically, what that means is that the CQCC has verified that our business is owned, operated, and controlled by members of the 2SLGBTQIA+ community.

If you’re looking for a q***r-led marketing biz to support you, book a free intro call at the link in our bio.

06/15/2026

Part 4 of making your social media marketing easier without using AI: plan, create and schedule our content in bulk! Block off a chunk of time in your calendar (or multiple) each month.

Most social media apps offer in-app scheduling, or you can use a scheduling software (we recommend Rella - hit us up if you want more info).

Video description: Emily is talking directly to the camera, holding a small microphone. She is wearing an orange shirt. Overlaid text reads: Simplify your social media without using AI: Part 4 .

A well designed website is more important to your fundraising goal than your social media campaign…Okay maaaaaybe they’r...
06/11/2026

A well designed website is more important to your fundraising goal than your social media campaign…

Okay maaaaaybe they’re equally important, but let us explain where we’re coming from…

If you have a bangin’ social media and email campaign for your fundraising drive you’re going to bring a lot of traffic to your website (yay).

But, if your website is unclear, hard to navigate, or there are too many steps between someone arriving to your website and being able to actually make their donation, you’re going to loose out on those funds.

Here are our top recommendations for optimizing your website for donations:

1. Have a clear call to action on your buttons. In this example, “Donate Now” would be a good option.

2. Have a link that goes straight to a page or section of a page that has the donation form. Don’t send folks to a homepage where they need to scroll to the bottom to find the “Donate” section.

3. Make sure the actual payment processing is seamless. If you can enable Apple Pay and Google Pay, do that. You want to reduce the amount of steps and friction that could come up while someone is in the processes of inputting their info to make the donation.

4. Make sure your website is visually appealing and up-to-date. If your website looks like it was made in 2005 that will erode trust in your organization. Maintain an updated and on-brand website that represents your current offerings.

If you’re getting ready to tackle a big fundraising goal and your website needs work, head to the link in our bio to book a free 30 min intro call to chat about a new website.

06/08/2026

Now let's get into the workflow side of things. Making a monthly content schedule and holding yourself accountable to a certain posting cadence can reeaallyyy help with your consistency.

That being said, we never recommend posting just for the sake of posting. It's important that your content adds value to your audience and is aligned with your brand.

Save this post and follow along for part 4!

Video description: Emily is talking directly to the camera, holding a small microphone. She is wearing an orange shirt. Overlaid text reads: Simplify your social media without using AI: Part 3.

06/04/2026

What to write in your email welcome sequence ⬇️

EMAIL 1

When: As soon as someone signs up for your list they get this first email.

What: An overview of what folks can expect (ex: We send monthly emails with information about events and volunteer opportunities). In this email go over when and how often the subscriber can expect to hear from you, & invite them to connect with you on other platforms (like social media).

Why: This first email sets the tone and builds clarity for what’s next.

EMAIL 2

When: 1-2 days after the first email goes out.

What: The second email is all about getting to know you. If you’re a personal brand you can write about yourself and how you came to start your biz. If you’re a non-profit this would be a good place to share a message from the Executive Director or Board Chair. We would still include a personal story explaining why the work of the org is important to you, and then include some information about who and how your organization helps.

Why: This is where the relationship starts being built. The subscriber starts feeling connected to your organization and it’s purpose.

EMAIL 3

When: 1-2 days after the second email goes out.

What: The third email is where you can sell the subscriber on what you offer. If you’re a business, you can talk them through all the ways they can work with you and invite them to take the next step (ex: book a call, go to a checkout link for a digital product, etc). If you’re a non-profit, you can walk them through all the ways they can get involved in your work (ex: donate, volunteer, become a board member, etc).

Why: Your regular emails shouldn’t be solely sales focused but this is your opportunity to really let someone know all the ways they can collab with you.

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Video description: Meghan is standing and holding a mic while talking to the camera.

06/02/2026

We LOVE a content series! Not only does it build anticipation with your audience, it can makes your life easier too.

Save this post and follow along for part 3!

Video description: Emily is talking directly to the camera, holding a small microphone. She is wearing an orange shirt. Overlaid text reads: Simplify your social media without using AI: Part 2.

05/28/2026

What is a welcome sequence and why do you need one?

If you have an email list where you send emails through an email marketing platform, you should also have a welcome sequence set up.

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Video description: Meghan is wearing an orange sweater and black dress and standing with a small mic talking to the camera.

Let me explain…

A welcome sequence is a series of emails that automatically go out after someone signs up for your mailing list.

Welcome sequences are typically 3-5 emails that get sent within a week or so of someone joining your list.

The purpose of your welcome sequence is to allow new people to understand what they can expect, who you are, and what you can offer them. These first few emails allow you to build a relationship with your new subscriber before they start receiving your regular emails. If they get to know you first, they are more likely to trust you, stay on your list, and become your biggest supporters.

Your welcome sequence builds clarity and understanding but there is a balance between giving enough information and not overwhelming folks with too much info right away.

So, how would I set up a new welcome sequence from scratch?

Let me tell you…

Figure out how to actually set it up in your email service provider from a technical perspective. We use Flodesk but you might be using another provider like Mailchimp, Mailerlite, etc. In Flodesk the function to set up a welcome sequence is called a “Workflow”. In your provider it could be called something else.

I won’t go through every email provider so best to do a quick google search for “how to set up a welcome sequence in [insert your email marketing platform here]” to figure out the technical steps.

I’m going to leave you with that for this week. I invite you to figure out the technical bits to start setting up your welcome sequence now.

Next week, I’m going to tell you exactly what should be in the emails you send through your welcome sequence, when to send them, and the purpose of each one.

05/26/2026

Social media marketing can feel like an endless hamster wheel and outsourcing it to AI might be tempting. But audiences are (rightfully, in our opinion), becoming more vocal and critical of brands who use GenAI graphics and captions. Here's one way you can streamline your social media marketing, while staying true to your brand and values, while staying away from AI.

Save this post and follow along for part 2!

Video description: Emily is talking directly to the camera, holding a small microphone. She is wearing an orange shirt. Overlaid text reads: Simplify your social media without using AI: Part 1.

Design a brand & website with us for a national non-profit 🧑‍💻 Over the past few months we worked with Women in Urbanism...
05/22/2026

Design a brand & website with us for a national non-profit 🧑‍💻

Over the past few months we worked with Women in Urbanism Canada to refresh their brand identity, and build out their new website.

Accessibility was incorporated throughout the project and we’re so psyched about the results.

If you want to work together on a project like this checkout our link in bio to book a free intro call.

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Mahone Bay, NS

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Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm

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