Lemonade Communications

Lemonade Communications We create comms strategies, campaigns, branding, & websites for social impact.
10+ years working with non-profits.

BOOK A FREE CALL w MEGHAN or EM: https://www.lemonadeco.ca/ We create communications strategies, campaigns, branding, & websites for social impact.

10+ years working with non-profits.

↓ BOOK A CALL w MEGHAN or EMILY

https://www.lemonadeco.ca/services

For the Program Manager who needs more sign-ups right now ↓Your non-profit is vying for attention, but how do you actual...
09/03/2026

For the Program Manager who needs more sign-ups right now ↓

Your non-profit is vying for attention, but how do you actually get people to notice your program and take the next step to sign up?

We worked with Rainbow Registered | Arc-en-ciel Officiel on just that. The Rainbow Registered program is a national accreditation program for 2SLGBTQIA+ friendly businesses. They had two main goals:

1. Get more applications for their program

2. Promote Rainbow Registered businesses to travelers looking for queer-friendly spaces

We developed a marketing campaign to help them meet their goals & we got some pretty rad results ↓

- 31 new program applicants
- organic Instagram impressions increased by 180%
- 4,910 link clicks on digital ads

If you’re a non-profit leader who’s ready for your program to pop off, book a free intro call at the link in our bio to chat about how we can help.

When we started our marketing biz we didn’t know we’d end up with clients giving us project feedback from a robot 🙈But i...
08/27/2026

When we started our marketing biz we didn’t know we’d end up with clients giving us project feedback from a robot 🙈

But it’s happened, so let’s talk about why this is tough.

When chatty G spits out feedback on a logo, for example, it can create a lot of confusion between us and our clients because it’s incredibly vague and flowery in the way it describes the direction it wants. AI-generated feedback does not translate well into actually refining your design based on what you, the human, wants in your brand identity. We can tell when folks used to send us AI-generated feedback because it would often contradict what the client told us they wanted, and often didn’t make a lot of sense.

These days, we’ve implemented an AI Policy so we no longer accept AI-generated feedback on our work. This policy allows for more clarity and understanding in our communication and collaboration with clients. It also sets out what you can expect from us during your project.

We don’t use AI for:

• Brand strategy, messaging, or generative visuals
• Fully vibe-coded website design
• Final marketing copy or captions
• Client communications, emails, or direct messages
• Creative decision-making or strategic recommendations

We may use AI for:

• Administrative tasks inside our biz
• Support with website coding to add custom elements to your Squarespace website
• Notetaking in virtual meetings
• Writing ALT text descriptions (always reviewed by us and adapted as needed)
• Light research support, similar to using Google or forums

We ask that our clients do not:

• Run our work, drafts, or designs through AI for feedback or critique
• Use AI to generate feedback on strategy or creative decisions related to your project with Lemonade Co.
• Use AI to complete project questionnaires or discovery exercises

We believe great communication comes from real people. Strategy, creativity, critical thinking, and design are human skills, and that’s what you’re investing in when you work with us.

08/25/2026

Is email marketing still relevant? Is there a better platform out there? Am I compliant with Canadian anti-spam laws? This chat could have been an entire episode of a podcast, but if you want to chat more, send us a message!

Video description: Meghan and Emily sitting on a pink couch in their office talking about email marketing. Meghan is wearing orange and Emily is wearing pink. There is a fireplace filled with plants to the left of the couch and a coffee table in the foreground.

Anyone else been out of the school system for years but still see September as the real “new year”? 🙋🏼If marketing is on...
08/19/2026

Anyone else been out of the school system for years but still see September as the real “new year”? 🙋🏼

If marketing is on your mind for this fall, reach out and let’s chat!

Book a free 30-min discovery call: https://www.lemonadeco.ca/marketing-strategy -form

5 thing your non-profit website needs to achieve your goals ↓Okay, let’s preface this by saying that your org’s individu...
08/17/2026

5 thing your non-profit website needs to achieve your goals ↓

Okay, let’s preface this by saying that your org’s individual goals will be unique, but we know you’re generally trying to achieve:

1. Social change - you exist to make a positive impact in your area of focus.

2. Fundraising - you need funds to keep doing what you’re doing.

3. Communications - you need to communicate about what you do so that your community understands you and how they can support you.

Now, here are the five things your website needs to help you meet those overarching goals:

1. Calls to action - A ‘call to action’ is how you prompt the website viewer to take the next step you want them to take. If that next step is to donate, you need a VERY clear ask for folks to make a donation, and the process of making a donation needs to be seamless. This often looks like a ‘Donate’ button at the top of the page, and a simple check-out process that allows for multiple payment methods.

2. Impactful branding - Your brand includes your organization’s personality, values, color palette, fonts, photography, messaging, and logos. Your brand’s visual identity needs to be applied across your website so you can build strong brand recognition between your website and all other places people might find you. You want people to arrive to your site and immediately know they’re in the right place.

3. Strong copy & SEO - ‘Copy’ is marketing speak for words. Your website copy is all the words written on your site to describe your organization and what you do. Your copy should be optimized for SEO, and written in your brand voice so that search engines and website visitors understand what you’re all about.

4. Clear structure - The layout of your pages, sections, and headings makes a huge impact on how clear and accessible your website is. You need an intuitive layout that prompts visitors to learn more and take action.

5. Hotttt design - The design of your website is what pulls all the other elements together so that you look legit, trustworthy, and capable. An up-to-date website with a great design can make or break someone’s perception of you and what you’re capable of.

We can help with all of these!

Here are five thing your non-profit website needs to achieve your goals ↓Okay, let’s preface this by saying that your or...
08/17/2026

Here are five thing your non-profit website needs to achieve your goals ↓

Okay, let’s preface this by saying that your organization’s individual goals will be unique, but we know you’re generally trying to achieve:

1. Social change - You exist to make a positive impact in your area of focus.

2. Fundraising - You need funds to keep doing what you’re doing.

3. Communications - You need to communicate about what you do so that your community understands you and how they can support you.

Now, here are the five things your website needs to help you meet those overarching goals:

1. Calls to action - A ‘call to action’ is how you prompt the website viewer to take the next step you want them to take. If that next step is to donate, you need a VERY clear ask for folks to make a donation, and the process of making a donation needs to be seamless. This often looks like a ‘Donate’ button at the top of the page, and a simple check-out process that allows for multiple payment methods.

2. Impactful branding - Your brand includes your personality, values, color palette, fonts, photography, messaging, and logos. Your brand’s visual identity needs to be applied across your website so you can build strong brand recognition between your website and all other places people might find you. You want people to arrive to your site and immediately know they’re in the right place.

3. Strong copy & SEO - ‘Copy’ is marketing speak for words. You need strong website copy to describe your organization and what you do. Your copy should be optimized for SEO, and written in your brand voice so that search engines and website visitors understand what you’re all about.

4. Clear structure - The layout of your pages, sections, and headings makes a huge impact on how clear and accessible your website is. You need an intuitive layout that prompts visitors to learn more and take action.

5. Hotttt design - The design of your website is what pulls all the other elements together so that you look legit, trustworthy, and capable. An up-to-date website with a great design can make or break someone’s perception of you and what you’re capable of.

Book a free intro call about your website, https://www.lemonadeco.ca/website-design

We've built our business around the belief that marketing and communications can (and should!) be a force for good. For ...
08/12/2026

We've built our business around the belief that marketing and communications can (and should!) be a force for good.

For us, that means keeping accessibility top of mind, respecting the audience on the other side, using AI sparsely and responsibly, avoiding vanity metrics, and talking to you (and your audience) like a real person.

Sorry not sorry! 🫶

Here’s what we were doing in July! We’re so grateful to work with beautiful people doing soul-aligned work. 💓- Content f...
08/04/2026

Here’s what we were doing in July! We’re so grateful to work with beautiful people doing soul-aligned work. 💓
- Content for Happily Hitched Halifax
- Annual report design for Net Zero Atlantic
- Social media strategy and content plan for Lactation and Lullabies
- Marketing strategy for Take Consulting
- Had a great time (as always) at Petite Q***r Pride
- Web design for the Live Lobster Association of NS
- Video work for Biotech Orthotics and Braces
- Enjoying this precious and beautiful summer! 🍦

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Mahone Bay, NS

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm

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