BrandingbyEl

10/06/2026

09/29/2026

👀 one click magic✨

Have you ever tried Adobe Illustrator’s Envelope Distort options? 👀

Save this for your next design project✨

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09/28/2026

🥣✨

#4 • Sharing my visual design work until it reaches its audience✨
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09/24/2026

Kinda chic. Kinda tired. 💻✨

Full-time designer by day, freelance brand builder whenever the laptop opens
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09/23/2026

Workshop Day 1 recap: big ideas, full plates and a DJ who understood the assignment 💻🍽️🎶

FoundHER retreat hosted by .socialssg .tishch ✨

Thank you & sponsoring this amazing retreat✨🙌🏾

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09/17/2026

☕ 🤎

#3 • Sharing my visual design work until it reaches its audience✨

Visual Identity & Creative Direction by 💟

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09/14/2026

Live design challenge ➝ full visual brand ⚡️

I took part in a live design challenge at the Brand Builders Summit ✨We were given a CPG brief and a limited window to build a brand concept from scratch; logo, packaging and the tagline.

I’m not going to lie, the nerves were definitely there at the beginning 😂 but once I settled into the process, it became so much fun.

After the challenge, I wanted to see how far I could push the original concept, so I went back in and developed the visual world further. Refining the packaging, and art direction; introducing an indented tactile dot texture pattern inspired by carbonation that doubles as a subtle fidget feature for creative hands.

What started under pressure became a concept I’m genuinely excited about✨

For the creative climb 🏔️ no mountain required.

Visual mockups made with Kittl ✨

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09/10/2026

⚡️⚡️⚡️