02/18/2026
Dear Marketer,
Authentic doesnāt mean chaotic.
Your brand doesnāt need a personality crisis to feel relatable.
Not every audience is the āgirlypopsā.
Not every reply needs a š.
Be platform-endemic.
Know who youāre talking to.
Pick trends with intention.
If itās not becoming of your brand⦠donāt do it.