Ecomera Media Co.

Ecomera Media Co. Founder and Creator
Vancouver, Canada

02/10/2026

I’m pretty sure she’s fine 😌

It’s always been part of the narrative that moms are open for judgment and criticism. Even from other women. Even from other moms.

This isn’t new to me.

As a teen mom it was:
“How can you be out with your friends?”

At professional events:
“Where are your kids?”
— from complete strangers, like my babysitting situation is urgent or relevant.

And now, even after designing a life where I’m home with my kids 24/7, 365. I still have to balance the responsibility of paying our bills.

Highlighting that balancing act of course turns into people openly questioning whether I’m a good mother or not.

Same song. Different era.

But guess what? I don’t feel the need to correct people or self-identify with their projections anymore. That’s a skill I’ve built over almost 20 years of motherhood.

For new moms though? This kind of commentary can be incredibly frustrating and hurtful.

So… can we cut this out as a society guys lol

02/08/2026

Some days this is very difficult.

02/06/2026

I don’t want to do this anymore you guys 😞

We discussed this in my comments yesterday and there was alot of fun feedback 🙂

02/04/2026

Oh right?

02/04/2026

This is probably too specific to be helpful but here it is anyways lol

02/03/2026

Ecommerce growth didn’t disappear. It concentrated.
Only 5% of brands captured over half the growth last year.

The difference wasn’t ads. It was automation, timing, and intent.
That’s why I use Omnisend.

They’re giving my followers 35% off.
If you’re still blasting instead of automating, this is your sign.

Link in bio.

02/01/2026

I wish I could unlearn this 😒😅

01/30/2026

Just my daily spiral don’t mind me lol 😆 anyways launches in 18 days. I’m so nervous lol

01/27/2026

Sydney Sweeney just launched her lingerie brand.
Like a lot of celebrities before her, she’s jumped into e-commerce.

What surprised me is the product direction.

Based on her comment sections alone, her loudest audience appears to be men. And building a brand around a customer who doesn’t actually need the product is a tough long-term play.

Sure, some men will buy lingerie for their girlfriends. But they’re not repeat buyers. They’re not loyal customers. And they don’t drive sustainable LTV.

That’s where this starts to feel risky.

A great counterexample is Kim Kardashian. She successfully escaped a hyper-sexualized persona by leading with function first: skin-matching compression, shapewear, nursing bras. Products that solved real problems women weren’t even comfortable talking about yet.

That foundation earned trust. Then she expanded into sexier, more controversial launches later.

If Sydney wants Skims-level longevity, I think she’ll eventually need to pivot away from catering to the male gaze and toward solving actual needs for women.

But maybe I’m wrong. Maybe there’s a quieter female audience that genuinely loves the product and sees it fitting into their real life.

So I’m curious.
Is this a smart long-term bet?
Or a classic case of audience mismatch?

01/23/2026

If a house isn’t in the cards for you listen to this…

01/23/2026

She thought she had it all figured out …

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