Everest Media

01/15/2023

Proofreading. Not the most exciting job in the world, but an absolutely necessary one. But, you're in luck.

Articulate Marketing are sharing their Proofreading checklist with you to make life a little easier. 👇

Looking to get better at proofreading? Read this complete guide, and you’ll have everything you need, plus a free checklist you can download.

01/12/2023

YOUR world changed forever

on 11/30/2022.

AI (artificial intelligence) became accessible to the public, for free through a tool called ChatGPT. There are 4 major pillars of YOUR daily life that AI will affect.

1) How Businesses Operate: We train salesmen one call at a time. AI can learn from millions of sales calls and scripts, analyze outcomes, and create better sales calls in the blink of an eye. If you find ways to create efficiencies through AI, how you operate your business will change dramatically.

2) Work: Words, images, and videos that we spend hours working on a daily basis will be shortened to seconds by the efficiencies that AI will create.

3) Economy: Capitalism as a system in society will completely change. Through AI, we will achieve nuclear fusion and press the reset button on UBI (Universal Basic Income). This will affect everyone, positively and negatively, on earth.

01/10/2023

Did you know Facebook has the highest retail ROAS for any social media platform?

According to Statista, 41% of surveyed marketers claimed that Facebook gave them the best ROAS, putting it at the top of the most popular social media sites for marketing.

Compared to other similar social media sites, users are more likely to click ads they see in their Facebook feed, making it a highly beneficial place to invest your advertising budget.

01/09/2023

Is your content marketing strategy failing to deliver results? No problem, here's how to fix it. 👇

https://buff.ly/2tuC53B

01/08/2023

Is “death” the secret to marketing and creativity? According to Ryan Holiday…yep! 👇

https://buff.ly/2xbJjtc

01/07/2023

Why you need UGC in your marketing strategy:

1) According to a Stackla survey, 79% of people say UGC highly impacts their purchasing decisions, while only 13% say content from a brand is impactful.

2) Many brands only share a glossy version of reality that isn't relatable to our day-to-day lives. Because UGC is submitted by the real life human beings without a make-up & hair team, it's easier to envision yourself using the product.

3) It costs next to nothing to encourage your customers to post UGC that you can then repurpose on you socials & your website. Influencer campaigns are becoming as expensive (if not more) than traditional advertising.

01/06/2023

Even the experienced writers make some serious content marketing mistakes when creating the content.

In this blog, it outlines the common content mistakes to guide you, so check them out. 👇

https://buff.ly/2FnCHK8

01/05/2023

Here's how to create high performing ads:

1) They have to stop scrolling: The ads need to be attention grabbing to the point that it is more interesting for the user to stop scrolling than it is to keep scrolling. This is achieved with your video/image, and it should trigger a reaction from the user. (Ideally emotional)

2) They have to get the click: The ads should give a strong reason for the user to click on your ad & go to your website. Avoid being click-baitey, but learn how to add enough curiosity to get the click.

3) They shouldn't look like an ad: Nowadays we get bombarded with so many ads that by default we have banner blindness within us. So, as soon as we see something that looks remotely like an ad, we tend to ignore it. Ideally, your ads should look like a post from a friend or story.

01/03/2023

Unable to dial in your social media efforts with minimum time and maximum output, social media automation should be your go-to strategy!

Read more useful 'How to' tips to automate your social media efforts. 👇

https://buff.ly/2n2YfoE

01/03/2023

Content marketing isn’t about the quick sale. It’s about creating lasting value, building a brand, and retaining visitors to your website.

As Jon Buscall, CEO of Swedish Agency Moondog Marketing, said: "Content marketing is a commitment not a campaign. 👇

https://buff.ly/2cC1IGW

01/03/2023

5 Tips to effectively use CTA's on Social media and drive quick results. 👇

https://buff.ly/2oyjNc2