12/16/2025
Some moments remind you why you do the work you do.
The past days have been heavy for the Jewish world. Watching how people respond to tragedy with dignity remembrance and care truly matters.
I have had the privilege of working alongside Sinai and seeing how seriously he approaches the responsibility of memory not as a product but as something deeply human and sacred.
There are tools that amplify attention.
And then there are tools that help hold grief honor lives and connect families.
I am grateful to be part of work that chooses the second.
For anyone who wishes to take a quiet moment to remember and leave a message the memorial wall is here
https://memoriz.plus/en/community/australia-sydney-bondi-beach-channukah-shooting/wall
May we always use what we build to bring light into the world. 🕯️