Divergencemarketing.com

Divergencemarketing.com E-commerce strategy, web development, digital marketing for retailers, small businesses. Using a Retail 360 strategy, we specialize in setting up online stores.

DIVERGENCEMARKETING.COM
The adoption of current and emerging technologies by consumers has dramatically changed the way shoppers buy. For retailers, small businesses and entrepreneurs, these new technologies promise new ways to engage customers, increased productivity and lower costs because of operating efficiencies and access to larger and global markets. Integrating these technologies within yo

ur business model can be challenging. For those who are looking to integrate their business strategy within the context of these new and emerging technologies, Divergencemarketing.com offers e-commerce solutions, web development that are customized to your specific business model. ANALYSIS
We start by understanding your business objectives ...
By analysing your goals, your target audience, your ideas, your competition and budget. We can then design and build a website with an integrated marketing plan that is specific to the needs of your business. We provide page content analysis for message consistency
By considering the unique aspects of your organization, we provide the tools to reach your goals and engage your customers

STRATEGY
With you we will devise an web strategy that is goal driven ... and is based on an intelligent business plan. Together, we will set goals and benchmarks, we will review results and track success. We will provide support and training to facilitate integration within your business model. We offer e-Commerce solutions that are based on an Internet Sales Strategy. Online shops that are "brick and click". WEB DEVELOPMENT
We design and build websites customized to your business needs ...
Website development starts with information architecture planning and quality assurance on page structure
Website design based on customized templates
Custom Online forms, events calendar, online appointment booking forms
Online stores with an integrated shopping cart and Content Management System (CMS)
Back end development for secure online transaction processing, setup of product and services database, customer relationship management modules
To effectively communicate your unique proposition to your customer, we offer copy writing and translation
Integrated Social Media links, sign in with Facebook, sign in with Twitter ...

MARKETING PLAN
We will market, promote your site and engage your customers ...
SEO Search Engine Optimization for web and mobile search
Keyword research and selection for title tags, description tags and metadata
Research for quality inbound and outbound links
Registration in Google Places and Bing Business Portal for local search
We provide analytics reports to understand visitor intent and optimize conversion
To build your online brand presence, we can setup your facebook, twitter and other social media pages. Marketing through promotional email campaigns
PPC planning and execution of paid search campaigns

SITE MANAGEMENT
We provide secure web hosting, domain name search and registration ...
We offer different hosting plans to suit the needs of your business from low cost shared hosting to dedicated servers
Mail server setup with unlimited email addresses. SSL certificates for secure transactions and data protection
Online folder for server based work-sharing and Calendar
Website Protection Site Scanner

12/08/2022

Google’s Official Digital Marketing Publication. Discover how companies are creating future-proof growth marketing strategies that drive success.

10/10/2022

Sigmund Freud was the first psychoanalyst to treat patients by mail. To treat a child, little Hans, who had a fear of horses, Freud provided his therapy services by exchanging letters with the child’s father. This was an early form of teletherapy, or therapy from a distance. Even if it has been ar...

07/29/2022

Revenue from advertising and fees rose, as inflation pushed up grocery store sales. But net loss reached an “eyewatering” $2 billion.

10/19/2021

Layoffs and flexing in stores have taken a toll, current and former employees told Retail Dive. As one said, "You can't have good customer service when you barely have any customer service reps."

08/09/2021

It happened 30 years ago on a NeXTStation: Tim Berners-Lee turned on a World Wide Web server -- and the internet would never be the same again.

12/16/2020

Canada is in the middle of an e-commerce moment. Here’s some recent retail trends we’re following during the pandemic, and resources to help you meet them.

10/26/2020

The retailer is paying $200 to employees as they face an unprecedented and likely stressful shopping season haunted by the coronavirus pandemic.

08/06/2020

Google's Official Digital Marketing Publication. Discover how three brands pivoted their retail marketing and automation to reach more customers.

Online grocery shopping soars
07/18/2020

Online grocery shopping soars

The growth we're seeing was supposed to happen over four years, not two weeks.

07/10/2020

Google’s Official Digital Marketing Publication. We’re exploring consumer behavior and trends in what people search for and watch during coronavirus.

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Montreal, QC

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DIVERGENCEMARKETING.COM The adoption of current and emerging technologies by consumers has dramatically changed the way shoppers buy. For retailers, small businesses and entrepreneurs, these new technologies promise new ways to engage customers, increased productivity and lower costs because of operating efficiencies and access to larger and global markets. Integrating these technologies within your business model can be challenging. For those who are looking to integrate their business strategy within the context of these new and emerging technologies, Divergencemarketing.com offers e-commerce solutions, web development that are customized to your specific business model. ANALYSIS We start by understanding your business objectives ... By analysing your goals, your target audience, your ideas, your competition and budget. We can then design and build a website with an integrated marketing plan that is specific to the needs of your business. We provide page content analysis for message consistency By considering the unique aspects of your organization, we provide the tools to reach your goals and engage your customers STRATEGY With you we will devise an web strategy that is goal driven ... and is based on an intelligent business plan. Together, we will set goals and benchmarks, we will review results and track success. We will provide support and training to facilitate integration within your business model. We offer e-Commerce solutions that are based on an Internet Sales Strategy. Online shops that are "brick and click". WEB DEVELOPMENT We design and build websites customized to your business needs ... Website development starts with information architecture planning and quality assurance on page structure Website design based on customized templates Custom Online forms, events calendar, online appointment booking forms Online stores with an integrated shopping cart and Content Management System (CMS) Back end development for secure online transaction processing, setup of product and services database, customer relationship management modules To effectively communicate your unique proposition to your customer, we offer copy writing and translation Integrated Social Media links, sign in with Facebook, sign in with Twitter ... MARKETING PLAN We will market, promote your site and engage your customers ... SEO Search Engine Optimization for web and mobile search Keyword research and selection for title tags, description tags and metadata Research for quality inbound and outbound links Registration in Google Places and Bing Business Portal for local search We provide analytics reports to understand visitor intent and optimize conversion To build your online brand presence, we can setup your facebook, twitter and other social media pages. Marketing through promotional email campaigns PPC planning and ex*****on of paid search campaigns SITE MANAGEMENT We provide secure web hosting, domain name search and registration ... We offer different hosting plans to suit the needs of your business from low cost shared hosting to dedicated servers Mail server setup with unlimited email addresses. SSL certificates for secure transactions and data protection Online folder for server based work-sharing and Calendar Website Protection Site Scanner #webdevelopment #webdesign #mobilewebsite