06/10/2026
A campaign isn't just one poster—it's an entire system. 🎨
Over the past few months, we've been developing the creative direction, event branding, signage, social media assets, and marketing materials for Downtown Yonge’s biggest annual summer campaign: Summer Destination 2026.
With dozens of events, multiple venues, and audiences ranging from office workers and residents to tourists and families, the goal was to create a visual identity that feels cohesive, playful, and unmistakably Downtown Yonge.
Here's a look at some of the event creative rolling out across the city this summer.
Which design is your favourite?