iProspect

03/31/2022

NEWS | iProspect Canada is proud to unveil key senior leadership appointments. Read the latest news -> bit.ly/3qQkjD8

12/24/2021

Our team is taking a well deserved break to disconnect and to come back refreshed to tackle the New Year. Stay safe and cheers to 2022.

04/14/2021

Emerging trends open growth opportunities. To capture the attention of consumers and stay relevant in the long term, brands need to detect, observe and understand the growing cultural trends that matter to their audiences. Here are three dynamics we believe will open new growth opportunities for brands in the future and that we invite marketers to examine closer: Fuelling fandoms, the rise of the digital self and multi-sense interfacing.

Have you downloaded your copy yet? If not, you can download the report here: https://bit.ly/3tiabTb

04/08/2021

NEW | Out today, the sixth edition of our annual report Future Focus: Brands Accelerated (https://bit.ly/2R9pIGw). This report explores the intersection of consumer attention, commerce and data. It's a deep dive into the opportunities, challenges, and intricacies of bringing brand and performance together - offering inspiration and advice for your marketing efforts.

Download your copy now.

03/24/2021

| Nature is everyone’s business. Here at iProspect, and our sister brands at dentsu, we are proud to be part of a select but growing number of organizations that are aiming for the highest level of climate ambition to prevent a rise above 1.5°C.

Find out how here: https://lnkd.in/efKpjmZ

Ahead of Earth Hour this Saturday, we're calling on governments to adopt ambitious nature policies to reverse nature loss by signing the Business for Nature's call to action. Find out more here: https://lnkd.in/gedP9Qm

Earth Hour – March 27th 8:30pm local time

03/22/2021

Climate crisis, social justice, privacy rights… as people’s expectations change and consumer scrutiny increases, companies must adapt to societal evolutions if they are to remain relevant and grow.

Read what Misty Locke, our Global CMO has to say on Marketing x Society

MARKETING X SOCIETY

03/18/2021

iProspect relaunched globally, with a new proposition, evolved capabilities and new brand identity.

Dan Kalinski, CEO of iProspect in Canada, says the agency has a lofty ambition – to be the first media agency to offer “performance-driven brand building at a global scale…born at the intersection of where the science of performance marketing and the art of brand building come together.”

Read the complete article here: http://bit.ly/2Q91xYe

01/07/2021

2020 has been a year of change and growth.

See how the unprecedented events of 2020 will impact the year to come and how we can harness these insights to connect better with consumers.

Join Charlie Almond (Chief Strategy Officer, from our sister company Isobar Canada) on January 13th at 2 pm EST as we explore how the impacts of 2020 will extend into the next year and change the way we as marketers connect and stay relevant to consumers in 2021.

Register for the LiveTalk here: https://bit.ly/38nfmcd
Download your copy of the dentsu 2021 Trend Report here: https://bit.ly/3biJnM7

12/23/2020

From our family to yours! Wishing everyone a happy, healthy and safe holidays and a very prosperous new year!

05/27/2020

A few quick tips from our very own Luz Alvarado on staying sane while working from home and living alone. Check it out!

Luz Alvarado, Business Performance Analyst, iProspect Canada, blogs about how to get the most out of working from home during lockdown if you're living on your own. Read more: https://fal.cn/38iXf

02/20/2020

Live from Masterclassing in Toronto this morning, our very own Basil Hatto speaks about delivering smarter and more personalized creative with our proprietary tool Presto.