A wise and admirable teacher told me once: “If you want to work with brands, go fly a kite. Only then, you will understand how brands fly.”
I am CERVOLANT…. I live in the land of kites …and I am here to guide you on how best to fly. I know that flying a kite requires mastery, and mastery is revealed through the fulfillment of one's passion. I am going to share with you a secret: “Flying is the e
asy part, what happens before that is the real challenge.”
Why does your kite fly? How are you holding the strings? Do you know where you are going? Are you going there? Let me tell you another secret: “A kite has a soul.”
Every CERVOLANT has a story. Just like tango, it takes two to live the story. A story that connects two partners trusting each other and dancing in harmony. It requires vision, expertise, and imagination. It needs a mission, and a lot of positive energy. This energy is the kite’s soul. Your brand, just like kites, has shapes and personalities. Their character affect their stability and performance. Just like kites, brands have strings to control equilibrium, velocity, and flying angles. They have centers of pressure subject to wind forces attacking from different directions and at different speeds. Tell me... How quickly can you adapt? For how long can you surf? Do you dance in the air? I have one more secret to tell you: “Flying a kite is a 360 dynamic journey!”
You need to know the grounds, the space, the obstacles, and keep an eye on other players. How does your brand position itself in the market? You have to know your brand’s potential; its real essence. You always have to keep an eye on the big picture, keep room for imagination, entertain your audience, and surely enjoy the ride. Do you feel it is time for a new beginning? Come… let’s fly!