FIP

10/22/2025

Most companies talk about , but few build real pathways back.

In our latest interview, Tami Forman, Executive Director at WBW | Women Back to Work, shares how returnship programs change careers and company culture.

It’s not just about hiring women after career breaks. It’s about creating systems that rebuild confidence and unlock untapped potential.

Read Tami’s story and see what true inclusion looks like: https://fip.agency/hr-connect-tami-forman/

09/24/2025

At FIP, we are proud to highlight leaders who are reshaping the future of work.

In today’s HR Connect interview, we sat down with Sonya Sepahban, Chief Employee Experience Officer of Trivvy. Sonya has led across corporate boards, startups, and mission-driven ventures, and now she is focused on solving one of the most persistent challenges in every organization: closing the gap between leaders and their teams.

She shares how Trivvy brings frontline employees into conversations they’ve often been left out of, using real-time feedback to improve retention, engagement, and performance.

Sonya’s perspective is a reminder that feedback, culture, and leadership are the foundation of stronger workplaces. Small improvements in process and communication can drive big outcomes for both employees and businesses.

👉 Read the full interview here: https://fip.agency/hr-connect-sonya-sepahban/

Stay tuned for more conversations with inspiring leaders in the HR Connect series. Interested in sharing your story? Contact us at [email protected] to be featured.

In today’s interview, I am joined by Sonya Sepahban, Chief Employee Experience Officer of Trivvy. Sonya has led across corporate boards, high-growth startups, and mission-driven ventures. She brings a rare combination of experience from industries like aerospace to building workplace tools that gi...

08/13/2025

In our latest interview, we spoke with Jason Moreau, a leader with decades of experience shaping the future of hiring and employee experience.

One insight was clear right away: top talent is assessing you as much as you assess them. They notice how organized your interviews are, how timely your communication is, and how transparent you are throughout the process.

Small changes in process and communication can dramatically improve both candidate experience and hiring results.

Read the full interview in the latest edition of the FIP newsletter: https://fip.agency/hr-connect-jason-moreau

In this interview, we spoke with Jason Moreau, CEO of Survale, a platform focused on real-time feedback for candidates and employees. With decades of experience in HR tech, Jason shares his insights on quality of hire, the power of feedback, and why candidate experience remains a critical but overlo...

07/10/2025

What if resumes didn’t matter as much as we think?

In our latest interview, Dilara Cossette spoke with Caitlin MacGregor, CEO of Plum, about how they moved from pre-hire assessments to a full talent management solution.

They talked about:

– Why durable skills are 4x more predictive than resumes
– How Gen Z actually wants assessments
– What it looks like to lead with empathy, not just efficiency
– And how to rethink internal mobility and upskilling using science, not guesswork

This one’s for anyone rethinking how they hire, grow, and retain talent in an AI-first world.

Read the full article here: https://fip.agency/hr-connect-caitlin-macgregor/

06/13/2025

Axomo 4.0 just launched, and we’re excited to share the story behind it.

To mark the milestone, we interviewed Matt Frisbie, CMO at Axomo, as part of our series.

We explored how branded swag is changing, why employee choice matters, and how Axomo redesigned its platform with 183 product improvements to support connection and inclusion across remote teams.

The full interview is now live.

📖 Read it here: https://fip.agency/hr-connect-matt-frisbie/

P.S. Subscribe to the FIP newsletter for more content like this.
If you or someone you know in HR tech would be a great fit for our HR Connect series, reach out to [email protected].

05/28/2025

69% of employees say they’d work harder if they felt more appreciated?

In this edition of the interview series, I spoke with Dan Silivestru, Co-Founder and CEO of Chocolate Soup — a company that’s taking employee recognition to the next level.

They don’t rely on software automation.
They send thoughtful, physical gifts.
They remember birthdays — even for pets.
They write handwritten cards.

Dan’s approach reminds us that recognition doesn’t need to be expensive. It just needs to be personal and timely.

👉 Read the full interview here: https://fip.agency/hr-connect-dan-silivestru/

📬 If you're in HR tech and want to be featured next, message us!

In this edition of the HR Connect series, we had the chance to sit down with Dan Silivestru, Co-Founder and CEO of Chocolate Soup. Dan’s approach to leadership, workplace culture, and employee recognition is both inspiring and refreshingly human. Throughout our conversation, Dan shared stories and...

04/22/2025

💡 Did you know?

Investing $5,000 annually with an 8% return can grow to $83K in 10 years and over $600K in 30.

It’s a powerful reminder that financial literacy and long-term planning matter.

That’s why we’re proud to feature Brandon Berish, Founder & CEO of Wealthy Unicorn, in our latest HR Connect interview.

Brandon brings 20+ years of leadership experience—and a bold mission to transform how organizations think about financial wellness. What started as a personal side project is now helping companies across Canada support their teams through inclusive, accessible, and on-demand financial education.

In this feature, Brandon shares:

✅ Why financial confidence is more important than more content
✅ How Wealthy Unicorn empowers diverse teams with financial literacy
✅ What HR leaders can do today to reduce stress, improve retention, and build trust

If your team is rethinking employee benefits, this one’s for you.

📖 Read the full story → https://fip.agency/hr-connect-brandon-berish/

Today we're excited to feature Brandon, founder of Wealthy Unicorn — a Canadian startup on a mission to transform financial wellness in the workplace.With nearly a decade of experience in business strategy and leadership, Brandon launched Wealthy Unicorn to solve a problem most companies overlook:...

04/03/2025

In our last edition of , we spoke with Gargi Potdar, Head of Marketing at SurePeople, who shared how their integration helps teams navigate tough conversations based on how people respond under pressure.

But this story isn’t just about smart tools. It’s about leading with empathy.

We also talked about:

- Her journey from enterprise to startups and the inflection points that shaped her leadership style
- How she built a demand gen engine from the ground up in fintech
- The impact of working full-time vs. fractional on team culture and strategy
- What makes demand generation work inside HR tech and how she balances creative ex*****on with data-driven decisions

Read the full interview here: https://fip.agency/hr-connect-gargi-potdar/

📩 Want to be featured in HR Connect? Reach out at [email protected]

Today, we're delighted to feature Gargi Potdar who is known for her deep understanding of how emotional intelligence and behavioral science can be integrated into employee engagement strategies.Gargi shares her insights on the integration of advanced psychometrics in the workplace and her journey th...

03/17/2025

Layoffs don’t just impact individuals—they shake entire teams.

Leaders are left rebuilding trust. Employees who remain are navigating uncertainty. And often, the conversation focuses on numbers instead of the real human impact.

In our latest interview, Stormie Haller from Tracker shares insights on how marketing leaders can support their peers through layoffs, why transparency is critical, and how businesses can foster trust even in difficult times.

We also explore a shift happening in marketing and sales—peer-led communities are becoming more powerful than traditional outreach. Decision-makers are engaging in smaller, industry-focused groups where real conversations happen, and this shift is reshaping how businesses connect.

Read the full article here: https://fip.agency/hr-connect-stormie-haller/

At FIP, we believe meaningful conversations drive real connections. If you're interested in sharing your insights in an upcoming HR Connect interview, reach out to info@fip,agency.

How can companies better support employees impacted by layoffs?

In this conversation, Stormie shares her insights on marketing and sales alignment, building authentic relationships, and the evolving role of innovation in marketing. She also discusses the importance of smaller industry groups and offers advice on handling layoffs with empathy.

02/17/2025

How do you build credibility in HR tech when decision-makers are overwhelmed and bombarded with sales pitches?

We sat down with Phil Strazzulla, founder of SSR, to unpack what actually works when marketing to HR leaders.

🔹 HR leaders aren’t ignoring you—they’re overwhelmed. Their day is full of fire drills and shifting priorities. If your outreach doesn’t acknowledge that, you’re just adding to the noise.

🔹 Thought leadership isn’t just a strategy—it’s a long game. Phil bootstrapped SSR with just $1,000, focusing on content and credibility. Years later, his insights still drive high-value conversations.

🔹 Peer recommendations drive adoption. HR pros don’t trust paid reviews—they trust their network. If your strategy doesn’t tap into peer influence, you’re missing a huge opportunity.

🔹 AI will change HR tech, but fix the basics first. Before chasing AI trends, companies need to modernize their HRIS, streamline hiring, and ensure their tech actually serves their needs.

This conversation with Phil is packed with insights on breaking through the noise, building trust, and staying ahead in HR tech.

📢 Read the full interview: https://fip.agency/hr-connect-phil-strazzulla/

Are you an HR tech leader with a story to share? Let’s connect—[email protected].

In this conversation, Phil shares his journey, from the early challenges of gaining credibility in a competitive market to the strategies that helped SSR establish itself as a go-to platform for HR tech insights. He dives into the power of thought leadership, the nuances of connecting with HR decisi...

01/27/2025

We’re excited to feature Courtney Steele, Director of Marketing at DeepHow, in our latest interview series.

Courtney shares her grounded yet forward-thinking approach to leadership and innovation, offering valuable insights for marketing and HR tech professionals alike.

One highlight of the interview is her focus on authenticity and clarity in communication, especially when working with global teams. In fast-paced environments, where misunderstandings can occur, this approach is a game-changer.

Courtney also shares how DeepHow is addressing the generational shift in manufacturing through AI solutions that preserve knowledge while maintaining the critical role of human oversight. It’s an inspiring example of how technology and human collaboration can create impactful results.

If you’re an HR tech marketing leader interested in sharing your story, we’d love to connect!

📖 Read the full interview: https://fip.agency/hr-connect-courtney-steele/