01/12/2022
Find out where your audience is most active.
Once you have an understanding of who your audience is, figure out where they're hanging out online.
You have to identify if your community is even on each separate social media platform.
For example, older generations have increased their Facebook use in the past four years. In fact, the share of the Silent generation using Facebook has nearly doubled.
On the other hand, Twitter appeals to younger audiences. In fact, 38% of Twitter users are between the ages of 18-29, and 26% of users are 30-49.
Instagram also appeals to younger generations, with 35% of users being ages 25-34 and 30% being 18-24.
Figuring out where your audience is will help you prioritize which social media platforms you want to focus on.
Then, you can adjust as you go. For instance, if a post works well on one platform but not the other, you can adapt. Or if the people you're targeting aren't interested, but another group is, you can change your target audience.
HubSpot