10/10/2024
Editing is where the magic happens ✨🔮
Writing gets the ideas on paper, but editing refines, sharpens, and brings clarity.
When translating, we often ‘edit’ the original message to suit the cultural context, making it just as impactful in another language.
Word-for-word translation is like fitting a square peg into a round hole.
Languages have different rhythms, tones, and idioms. Great translation adapts, not just converts.
It’s a dance between staying true to the original and creating something fresh and meaningful for the new audience.