ACAPULCO LAB

04/01/2013

"THE BENEFITS OF BRANDING"

Part 4 Premium image, premium price:

Branding can lift what you sell out of the realm of a commodity, so that instead of dealing with price-shoppers you have buyers eager to pay more for your goods than for those of competitors. Think of some people's willingness to buy the currently "in" brand of bottled water, versus toting along an unlabeled bottle of the same stuff filled from the office water cooler.

The distinctive value inherent in a brand can even lead people to dismiss evidence they would normally use to make buying decisions. I once saw one middle-aged Cambridge, Massachusetts, intellectual argue to several colleagues that Dunkin' Donuts' coffee tastes better than Starbucks'. So contradictory was this claim to the two companies' reputations for this demographic group that the colleagues refused to put the matter to a taste test.

03/27/2013

OUR PROJECTS: "Skrottaxi"

An informational style website for a Junk removal company in Sweden, it was an experience working on the content and marketing because of the different language, it's always good to learn new words! Skål!

http://www.skrottaxi.com

Yes but you don’t need wait around all day, we’ll call you 15-30 minutes before our arrival so you know when to expect us.

03/27/2013

"THE BENEFITS OF BRANDING"

Part 3 Familiarity:

Branding has a big effect on non-customers too. Psychologists have shown that familiarity induces liking. Consequently, people who have never done business with you but have encountered your company identity sufficient times may become willing to recommend you even when they have no personal knowledge of your products or services. Seeing your ads on local buses, having your pen on their desk, reading about you in the Hometown News, they spread the word for you when a friend or colleague asks if they know what you do.

03/19/2013

"THE BENEFITS OF BRANDING"

Part 2 Loyalty:

When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor's price cut. The brand identity helps to create and to anchor such loyalty.

03/19/2013

OUR PROJECTS: "Hostal el Nagual"

El Nagual is a Hostal in Masunte, Mexico. They host enviromental friendly workshops and activities, group dinners and parties. The state of Oaxaca is known for it's beautiful beaches and landscapes. We had the great opportunity to be part of the project by creating the Website, including the online booking system, take a look, you'll love it!

www.hostalelnagual.com

It’s the best place for travelers to recharge energy. Here you’ll feel part of the family and the good vibes, you’ll be able to share great times and perhaps a good glass of your favorite drink (or two).

03/19/2013

Why is it so important for your project to have a strong presence online!

Watch this short video and let us help you achieving success.

http://www.youtube.com/watch?v=5yxuljHX09I

http://www.funkymarketing.it 2012 was a great year for Social Media. We believe that today it affects every area in our lives and we wanted to share it with ...

03/19/2013

"THE BENEFITS OF BRANDING"

Part 1 Memorability:

A brand serves as a convenient container for a reputation and good will. It's hard for customers to go back to "that whatsitsname store" or to refer business to "the plumber from the Yellow Pages." In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc.

Memorability can come from using and sticking with an unusual color combination (FedEx's purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing. Develop your own identifiers and nail them to your company name in the minds of your public.