Redux Media

01/14/2016

Apple is making moves to open up its iAd platform to publishers for free https://t.co/CENuCNN2ec

Apple is relinquishing control of its iAd platform to allow publishers to handle the management of their own advertising in the hope...

01/13/2016

Retweeted Remi Boudard ():

Google rolls out guaranteed https://t.co/EZyWOEsK8G https://t.co/YteXLthzJn

Get the whole picture - and other photos from Remi Boudard

01/13/2016

Retweeted Brock Bradley ():

"Programmatic is just ex*****on" https://t.co/i2DN7pbI2J

The FT's Elli Papadaki wants to cut out jargon in programmatic trading and clarify its position to clients. It has hired its first global programmatic sales chief to do it.

01/12/2016

What's important when buying programmatically? Survey https://t.co/PZz4NIyT4j

When buying programmatically, there are many important factors that come into play. Being able to buy display, as well as inventory across channels via a single platform are two of the top ones, according to US media practitioners.

11/19/2015

Retweeted Jeff Sheehan ():

How Data Will Transform B-to-B Marketing In 2016 via https://t.co/k0Xy69rBRK

Here are five trends in b-to-b marketing that will be driven by data in 2016, writes Tom Koletas.

11/10/2015

The battle is on! vs , which platform should advertisers be spending their ad dollars on? https://t.co/1T2trzPBgm

The rivals are vying for market share in video with new ad services, but brands need to understand what is on offer.

11/10/2015

Publishers are following 's lead with auto-play video instead of industry standards set by - https://t.co/9ViUJGFKJT

Facebook generates 8 billion video views a day, driven largely by the fact that videos play automatically on the social network. Now, more and more Web publishers are following suit.

11/09/2015

Should viewable ad buying be the standard moving forward for RTB? - https://t.co/WQbiNqDw9l

As the ad viewability debate rages on, AppNexus is the latest to launch a tool for advertisers who only want to buy ads that people see.

11/05/2015

Retweeted ad:tech ():

TV buying might take off rapidly, some experts say: https://t.co/SPmdLs7hJj via

Programmatic advertising -- in which exchanges match ads with predefined audiences -- has become dominant in web advertising, and the approach is now migrating to TV.

11/04/2015

Retweeted MediaPost ():

Spotify Launches Programmatic : Spotify has opened up its inventory to programmatic... https://t.co/c81DbhmKnL via

Spotify has opened up its inventory to programmatic media buyers with a private marketplace (PMP) offering after experimenting with the offering since February this year, as the music-streaming service aims to further monetise its 75 million-strong user base. The music-streaming service, which has b…

11/02/2015

Programmatic meets , the marrying of the two will bring targeted TV buying to a whole new level! https://t.co/IlPWDrxWAQ

Dish Network is introducing a programmatic exchange that allows marketers to buy linear TV on an automated basis, impression-by-impression.

04/01/2015

Programmatic pre-roll: Can your creative keep up with the bounce rate? http://t.co/eWZAXBG9jR