09/16/2026
a closer look at our social media study of rhode.
the starting point was a simple question:
how does one product launch become more than one announcement?
we focused on the different stories a brand can build around the same launch, so the content can keep people interested beyond the initial reveal.
that shaped the study, from the story behind the alexandra cooper collaboration and the styling possibilities of pocket pearl to spotwear customization and rhode’s summer ’26 tour.
each part gives people another reason to look: the collaboration, the product details, how it fits into everyday life, and how the audience makes it their own.
our favourite detail is pocket pearl, because one functional product feature creates multiple content opportunities around shade, styling and everyday carry.
a little look at the thinking behind a launch that keeps moving.
musedigitalstudio