Local Business Marketing Secrets

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Local Business Marketing Secrets

We are the place for small business owners to become expert marketers in their local industry.

Build a trusting, sustainable, online brand, which brings new leads into local brick & mortar establishments.

02/22/2021

Every customer interaction has the potential to go two ways.

1. You do not fulfill on your promises to offer a stellar customer experience, which could lead to a poor online review, and a loss of so much future business through upsells and referrals down the road.

2. You offer a great experience, and might get a review or referral out of the experience. On top of that they may be a reoccurring customer who buys from you more than once. If you get a referral from the customers, then that has unlimited potential for you to continue to expand your customer network and significantly increase your bottom line!

Don't burn bridges with any customer! Ever!

You have two choices, but I highly recommend you leave your customers in a better position then before you met. Provide a fantastic customer experience, and increase every customers lifetime value!

Ps. This example is for plumbers, but works with any industry.

02/14/2021

People require multiple different interactions to warm up with any brand. If you go straight for the close before building trust, you risk losing your prospect.

Start with going to the internet, find where your dream customers are spending their time online, then strategically plan many different hooks with your valuable content to attract your soon to be clients.

The more hooks and content you create, the more trustworthy your brand will be online, and also high chance you catch different people to view your offer. Therefore allowing for a faster sales cycle and higher customer conversion rates.

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02/12/2021

Search Engine Optimization is a digital marketing service that has been around 3 decades.

SEO is used to increase a websites rank in the search results, and is widely used in today's industry.

There are lots of factors that influence your websites rank, some of which are the quality of your keywords, relevance of your content to your viewers, amount of timed your domain is shared on other sites, how long users engage with your site, the site speed, and of course, if your site is optimized for mobile devices.

This service constantly needs to be implemented and maintained, in order for your site to keep its rank for specific keywords, and for you to stay relevant!

If you are using SEO as your main and only source of lead generation, you could be getting scammed by your agency...

To learn more about how you can increase your brands reach online and collect more leads, check out the the link in my bio, which provides free training on how business owners are collecting more leads using new marketing tactics.

02/10/2021

Your website is your brands hub. It can be used as a lead generation tool, but should NOT be used exclusively for that. There are other options there.

Your site is used to build trust with your prospects, provide valuable information, and address concerns before they even think to ask.

Also to be filled with diggable, and relivent content to keep prospects engaged with your brand, such as blogs, photos, and videos. Of course you will need a contact page as well!

02/10/2021

I think this is pretty self explanatory.

Just start from the bottom and work your way up though.

You just need to build trust online through value to others and increase your traffic numbers.

The more prospects, the more opportunity you have to close deals.

02/01/2021

All too often I see companies leading with how great their products and services are, and not with how their product or service can help the people it was designed to serve.

If you want to succeed, lead with how you can help the customer, and avoid talking about how great you think you are.

01/31/2021

We live in a world with extremely short attention spans, and so much noise around us! Everyone wants to be heard and to take your attention.

If you are reaching out to prospects and don't hear back the first time, don't quit.

It takes, on average, 7 touch point with a brand before people even think about buying.

01/27/2021

Without trust, you will have a hard time succeeding in life. Trust is not other peoples problem, it is your problem!

You need to find a way to build that intial trust with your prospects and provide an incredible first impression!

01/25/2021

Boosting your online image will attract new customers who trust you, before you even meet them!

This is absolutely critical for your business's success!

01/22/2021

Most people require positive online reviews before even deciding to talk to a local company. Social Proof Can Make Or Break Anyone.

Get Online, and Get Reviews.

01/19/2021

Which platforms and strategy should you focus your energy on?

There are so many options in today's world...

Each platform has it's pros and cons!

I highly recommend understanding the benefits and uses of each platform and why you should use one over the other.

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