04/30/2022
The reality for many B2B marketing teams at growth-stage startups is that they work without a lot of resources at their disposal. Ad budgets and teams are small, and they only grow when absolutely necessary.
Meanwhile, your company is moving fast and your product is changing by the day.
If you’re a product marketer looking to do the same, here’s 5 ideas you can quickly put into place in your own work, all without needing to grow your team or spend more ad dollars:
1. Better prioritize feature announcements
2. Stay focused and responsive with weekly sprint cycles
3. Take responsibility for putting products on the shelf
4. Take your product on a ‘book tour’
5. Empower your customers to do the talking