09/21/2026
BusinessCase 18
Using Your Licensed DesCan Marks Accurately & Advantageously
Looking to stand out in a competitive market?
Canadian designers are fortunate to be able to access a CIPO registered certification mark through DesCan.
Designers licensed to use the Certified Design Professional® mark, and those hoping to in future, are encouraged to attend this discussion, moderated by our National President, Amanda Parker. We’ll take you through the correct ways to use DesCan’s Certified Design Professional® mark as well as our new and exclusive Human Designed™ mark. We’ll talk about best practices and share resources that will help you use these marks to stand out in a crowded Canadian design marketplace.
We strongly believe that these marks will become increasing valuable as procurement practices shift to focus on Canadian suppliers. Decision makers will be looking to quickly and definitively discern professionals in the field. What conveys this more than “Certified Design Professional®“?
This event is no charge for current DesCan members and $40.00 for non-members.
Monday, September 28, 2026
3:00 PM EST
DesCan Members: Free!
Non-members: $40
Register at the link in our bio.
This is our 9th Business Case offering in 2026 and follows:
BusinessCase 17: Project Management for Creatives + Toolkit
BusinessCase 16: (July) LinkedIn For Service-Based Professionals
BusinessCase 15 (June): Pricing in the Age of AI
BusinessCase 14 (May): How to Collaborate with a Writer
BusinessCase 13 (April): Sustainability: Design Beyond the Environment
BusinessCase 12 (March): Intellectual Property Strategy for Designers and Agencies
BusinessCase 11 (February): Q&A with a CPA
BusinessCase 10 (January): Grow Your Business: Sell to the Federal Government
Business Case is a business speaker series that connects new and experienced designers with various industry professionals. Interested in speaking about your area of expertise in the design industry? Reach out to us!