Social Sorcery

Social Sorcery Good witch of the digital marketing realm. Helping you conjure up content that speaks to your coven.

Course creation gets sold as an easy way to package your knowledge and make passive income. The part no one mentions? Th...
02/26/2025

Course creation gets sold as an easy way to package your knowledge and make passive income. The part no one mentions? The relentless backend work—tech setup, marketing, student support, and the constant refining that never really stops. 🥲

Most courses don’t fail because the content isn’t good. They fail because the infrastructure isn’t there. If you’re building on someone else’s platform, you’re playing by their rules.

If you’re relying on social media to sell it, you’re at the mercy of an algorithm that couldn’t care less about your business.

Ownership matters. Strategy matters.

If a course is in your future, let’s make sure you’re building something sustainable. Drop a comment if you’re planning a launch, or book an alignment call to get the ball rolling. 🔮

The Oracle will see you now. 💫If you’ve been waiting for the right moment to launch your online course, this is it.Launc...
02/05/2025

The Oracle will see you now. 💫

If you’ve been waiting for the right moment to launch your online course, this is it.

Launch Oracle is a done-with-you program that takes you from idea to enrollment with expert strategy, content creation, and tech support—so you don’t have to figure it out alone. 💖

For established experts who ↴

✨ Have a proven methodology and engaged audience

✨ Want to expand beyond 1:1 work

✨ Are serious about launching in the next 3-6 months

We handle the details—you focus on what you do best.

Only 5 spots available. Pricing starts at $3,499, and this rate won’t be offered again.

DM “LAUNCH” to learn more. 💬

launchoracle.podia.com

HI, HELLO, HOWDY! 🤠 It’s been a minute, and I figured it was high time I re-introduced myself to all the new folks. 👋 I’...
03/06/2024

HI, HELLO, HOWDY! 🤠

It’s been a minute, and I figured it was high time I re-introduced myself to all the new folks. 👋

I’m Alycia—aka, the witch behind the curtain at Social Sorcery.

I’m a neurospicy digital marketer from Ottawa, ON. And when I’m not crafting content for my *amazing* clients, you’ll likely find me riding my equally spicy mare, Hope.

Before honing my craft in the social media realm, I worked in print journalism. That experience ignited my love of storytelling, inspiring me to start my own business.

It’s been one heck of a ride, but I wouldn’t trade it for the world. 💖

Okay, now your turn! Tell me ONE cool thing about you/your business and let’s get chatty. 💬

Ever feel like your social media consistency is at the mercy of your energy levels? Because, SAME. 👀As a neurospicy crea...
02/29/2024

Ever feel like your social media consistency is at the mercy of your energy levels?

Because, SAME. 👀

As a neurospicy creative, one of my biggest goals for 2024 has been to work with my energy, not against it. ⚡️

Here’s a peek at how my content creation flows based on my energy levels ↓

⚡️HIGH ENERGY⚡️

🎥 Reels + TikToks
👩‍💻 Newsletters + blogs
🤳 IG Live or talking stories

⚡️MEDIUM ENERGY⚡️

🎭 Memes
🎠 Carousel posts/standalone posts

⚡️LOW ENERGY⚡️

💕 Share content from other creators via Stories
🤔 IG polls (to inform future content)
💬 Managing comments + DMs

Finding your flow with content creation doesn’t happen overnight…but it’s worth exploring (especially if you’re neurodivergent). 🙃

I’m curious! How do YOU make content when you feel your energy levels dipping?

Happy love day from your friendly neighbourhood social media witch! 💖Can you tell that my rebrand has been *slightly* (a...
02/14/2024

Happy love day from your friendly neighbourhood social media witch! 💖

Can you tell that my rebrand has been *slightly* (alright, VERY) influenced by the colours in old Valentines?

Hope your day is full of allll the spoils! ✨

The clients to besties pipeline is REAL 💖
02/02/2024

The clients to besties pipeline is REAL 💖

Lately, I've been having a lot of chats about the art of repurposing content. While many grasp the concept, the strategi...
01/25/2024

Lately, I've been having a lot of chats about the art of repurposing content. While many grasp the concept, the strategic implementation often remains a mystery—and the actual ex*****on, even more so. 👩‍💻

Here's my professional opinion: it's not that deep. 💀

We all have a go-to platform where we genuinely enjoy hanging out—let's call it our primary platform. ☝️

Whether you're a wordsmith or a TikTok wizard, your primary platform should feel like your creative playground, giving you the freedom to express your truest self.

It's also the space where you actively build a community and learn from audience feedback.

But here’s the sitch—repurposing your content isn't just hitting copy + paste; it's about embracing the unique quirks of each platform and drawing creative inspiration from your primary platform.

Through intentional content repurposing, you broaden your audience reach, amplify content value, and fortify your brand's message.

Here’s to making your content work harder for you in 2024…with just a *tiny* bit more planning.

Comment 'MAGIC' if you're ready to level up your content marketing game this year. 💫

WEEKEND MOOD 💕💕💕
02/25/2023

WEEKEND MOOD 💕💕💕

It’s been a minute, so I thought I’d jump on to say hi! hello! And warm welcomes to all the new folks following along. 👋...
02/06/2023

It’s been a minute, so I thought I’d jump on to say hi! hello! And warm welcomes to all the new folks following along. 👋

These past few months have been busy AF, and I haven’t had a chance to be as active on here as I’d like. Social media is my business, and as a result, my clients always come first (hence the sporadic presence).🫣

If you’ve been struggling to stay consistent on social — I see you.

And because I think that New Year’s resolutions are BS and that we should be setting goals year round, I’m challenging myself (and my internet besties) to show up in ways that feel simple.

Here’s a few examples of what that might look like ⤵️

🤳 Jumping on IG stories to say hi

📸 Banking photos/video for a Reel you’ll share later

🙋‍♀️ Posting a quiz/poll to stories

The algorithm has definitely made it harder to get the same traction we’ve been accustomed to, but it’s not impossible to generate consistent organic engagement.

What’s one thing you wish you could take off your plate when it comes to social?? Drop a comment and lmk! 💬

PS, not me standing on my office couch to get the sunny shot. 🌞

How often do you do a social media vibe check? You know—check in with how it makes you feel. 👀Is there a marked differen...
01/13/2023

How often do you do a social media vibe check? You know—check in with how it makes you feel. 👀

Is there a marked difference from engaging on your personal account vs. business? If your business page sends you into an anxiety spiral, think about why that might be. ⤵️

😅 Has it been a while since you posted?
😅 Are you avoiding a conversation?
😅 Feel like nobody’s paying attention to your content?

If the vibe ain’t right, time to give up the fight.

The right social media strategist/manager can help you shake the funk and feel good about how you show up online.

First rodeo with hiring a SMM? Drop a Q! 💬

If there’s one thing you should know about me, it’s that I’m the queen of oversharing. 👸 And my clients’ social media st...
10/25/2022

If there’s one thing you should know about me, it’s that I’m the queen of oversharing. 👸

And my clients’ social media strategies are no exception. I’ll spill the secret sauce and not think twice...because your wins are my wins.

PS, I have a few openings for November, but I’m currently booking into December! If social media strategy/management or email marketing has been on your radar this year, let’s make some magic! ✨

🚨PSA🚨The next time imposter syndrome hits, remember this: real imposters aren’t wasting any time worrying about their co...
07/27/2022

🚨PSA🚨

The next time imposter syndrome hits, remember this: real imposters aren’t wasting any time worrying about their competence.

They’re taking up space, making moves, and failing fast and often. And that’s what makes them *infuriatingly* effective.

Kinda makes it seem like confidence is half the battle, right? 😅

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Ottawa, ON

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I’m your friendly neighbourhood w*tch

I believe that magic and creativity go hand-in-hand, and put them at the heart of everything I do. I also know that w*tches be crazy (busy). That’s why I want to help you conjure up strategies that work for your business. Let’s work together and create content that speaks to your coven.