08/12/2026
AI email solicitation could actually HARM your business 😵👎
Business owners and entrepreneurs know the struggle. Every day we receive emails from “real” businesses complimenting us on our website, our social media, our founder story, blah blah blah. 🙄
AI crawls your website and social profiles, then crafts a message targeting YOU. However, using companies that utilize AI mass email campaigns for soliciting new business is actually a crime - with a federal watchdog and potentially hefty fines! 💸
🇨🇦 In Canada, CASL (Canadian Anti-Spam Legislation) dictates how businesses can solicit new business from potential customers. And - newsflash - companies in Canada require prior consent before sending that email. Marketers who have been in the game for a while already know this when companies like MailChimp rolled out requirements for users in Canada years ago.
Plus it’s super impersonal…
We’re not talking about using Claude or Copilot to craft an email response to your entitled coworker. We’re talking about sending out mass emails to users you’ve never met offering services and promotions. 🙅♀️
If you want actual email marketing advice that is ethical, effective, and legally compliant, reach out to us today! 🙌