HR Media • Hillary Russell

HR Media • Hillary Russell Strategic marketing rooted in connection
🖥️ Web, social, and brand direction
Not sure where to start? Let’s chat.
📍 Based in NB, working beyond

Every business has different marketing needs.For some, it’s content creation. For others, it’s a website refresh, social...
06/09/2026

Every business has different marketing needs.

For some, it’s content creation. For others, it’s a website refresh, social media support, stronger branding, or a clearer strategy.

That’s why I don’t offer one-size-fits-all solutions. I work with clients to identify what’s holding them back, prioritize what matters most, and create a plan that makes sense for their business.

If you’ve been feeling stuck or unsure where to focus your marketing efforts, let’s chat! 📩

Before we built the website, we backed up and built a (mini) brand.A lot of small businesses come to me ready for a webs...
05/22/2026

Before we built the website, we backed up and built a (mini) brand.

A lot of small businesses come to me ready for a website or social media presence with an AI-generated logo or a quick visual direction they pulled together themselves.

And honestly, I get it. I’m a small business owner too!

When you are starting something new, you are trying to make decisions quickly, keep costs manageable, and get your idea out into the world. I am not here to judge how you do that, or to tell every client they need to invest in a full brand identity before they are ready.

But I do think we can usually build something stronger.

For Kanna Solutions, that meant taking the story, experience, and care behind the business and creating a more custom visual identity to build from: a logo, logo variations, colours, typography, and a mini brand kit.

Nothing overcomplicated.

Just a more polished foundation for the website, social media, and whatever comes next.

Check it out 🫶🏻

I just made a fully customizable business graphic using ChatGPT in under two minutes 🤩And that’s exactly the problem.It’...
05/05/2026

I just made a fully customizable business graphic using ChatGPT in under two minutes 🤩

And that’s exactly the problem.

It’s easy.
It’s fast.
And it’s everywhere.

I know how tempting it is to just get your post done and off your plate. We’re all busy and trying to save time, I get it.

But we’re in a time where people are craving ✨real connection✨ and humanness in the brands they follow.

Building trust with your audience should be at the centre of your marketing strategy.

AI images (especially of people) are recognizable and create distance instead.

If you’re creating graphics:
Get inspiration from Pinterest or social media
Just bring it to life in Canva…

It doesn’t need to be perfect. It just needs to feel real.

Trust will always convert better than convenience.

3 ways to make your customers fall in love with your brand 💌↓↓↓↓1. Get to know them first… 🫶🏻Before you say anything, li...
02/08/2026

3 ways to make your customers fall in love with your brand 💌

↓↓↓↓

1. Get to know them first… 🫶🏻

Before you say anything, listen. Who are your customers, what do they care about, and what’s actually going on in their world? Strong brands don’t talk at people. They speak to them. When your audience feels understood, trust follows.

2. Show up the way they’re hoping you will. 👏🕺

Love languages exist in marketing too. Your customers are looking for solutions, clarity, and confidence. Be clear about how you help, present your work thoughtfully, and invest in how you show up visually and verbally. You don’t need perfection, but you do need intention. Let your brand reflect the care you put into your work.

3. Make it easy to say “yes”!❣️

Call it chivalry or call it good user experience. Don’t make people work to figure out what to do next. Whether it’s booking, buying, or reaching out, guide them gently and clearly. The easier the next step feels, the more likely they are to take it.

❤️ If your brand needs a little more intention behind it, I’d love to help. DM me or email [email protected] to chat.

New & Old ✨💙So So So Happy to see this rebrand come to life & get all the love!! I loved working with to help create th...
07/23/2022

New & Old ✨💙

So So So Happy to see this rebrand come to life & get all the love!! I loved working with to help create this new branding, and I’m so happy for my lovely girl bosses at LH Boutique for taking a risk & welcoming this big change!

Address

Saint John, NB

Website

Alerts

Be the first to know and let us send you an email when HR Media • Hillary Russell posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category