11/10/2025
came to us with a self-built website that had all the right intentions but lacked cohesion and ease of use. Our goal was to take what she had already created and transform it into a fully branded, seamless online experience that reflects her studio’s identity. By teasing out her existing DIY framework, we were able to develop a design that felt intentional, recognizable, and completely aligned with her brand’s visual aesthetic and tone.
We focused on creating an intuitive, easy-to-navigate interface that enhances the customer shopping experience from start to finish. Each detail was considered — from adding scent profiles at the top of every product page to implementing metafields that ensure stockists always see accurate pricing and product details. These small but meaningful touches help customers shop with confidence while giving Astraea Studio’s wholesale partners clarity and consistency.
One of the project’s major features is the addition of a private wholesale portal. Designed for both first-time stockists and returning businesses, this streamlined portal provides a quick add-to-cart experience where users can view all product information at a glance. It simplifies reordering, speeds up purchasing, and makes managing wholesale relationships effortless.
The end result is a beautiful, fully branded website that not only captures Astraea Studio’s essence but also empowers the business to grow. Packed with functional tools — like the private wholesale portal — and crafted with a thoughtful design approach, this new site creates a seamless experience for every visitor while opening new opportunities for Astraea Studio to scale, connect, and earn more.
