09/27/2026
We've been seeing some seriously impressive websites being built these days.
3D environments, scrolling animations, interactive experiences; the kind of sites that make you stop for a second and wonder how they built it.
And there’s no doubt a place for that.
But when we’re building a website for a service business, there’s another side of the experience we need to think about.
Your customer might be sitting in their truck between jobs, pulling up your website on their phone. They want to know what you do, see some of your work, find your number or request a quote.
They probably aren’t there to explore your website. They’re there because they need something from your business.
That’s why we try to look at every design decision through the customer’s eyes.
3D, animation and interactive elements can be great when they help explain something, showcase a product or genuinely make the experience better. But if something looks impressive while making it harder for someone to find what they came for, it might not be doing its job.
It doesn’t mean websites need to be boring.
It just means every impressive element should earn its place.
We don’t start by asking, “What can we make this website do?”
We start with, “What does the customer need this website to do?”
Then we build around that.
