Miranda Pyette

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Miranda Pyette We help dealerships and automotive vendors grow through powerful content, smart strategy, and a clear brand voice. Authentic. Impactful. Results-driven.

10/06/2026

We're excited to officially kick off our partnership with SiriusXM Canada Auto.

This summer, Purpose Automotive and SiriusXM Canada Auto are collaborating on a content initiative centred around the exclusive Live Nation concert experiences at RBC Amp's SiriusXM Lookout.

Over the coming months, we'll be working alongside creators and dealer partners to capture the moments that make these experiences memorable, from the anticipation before the show to the atmosphere, energy, and everything in between.

For us, this partnership is a great example of what modern social media looks like. The best content doesn't always focus on the product itself. Sometimes it's about the experiences connected to it, the stories people tell, and the moments they remember long after the night is over.

We're proud to be leading the content strategy, creator coordination, and on-site storytelling behind this initiative, and we're excited to bring it to life all summer long.

Thank you to the SiriusXM Canada Auto team for trusting us with this partnership.

08/06/2026

A lot of dealerships come to us feeling overwhelmed by social media.

They know they need to be posting consistently. They know video matters. They know customers are researching online before they ever walk into the showroom.

What they don’t have is the time to build a strategy, plan content, coordinate with staff, keep up with trends, review analytics, and somehow fit it all into an already packed schedule.

That’s why our onboarding process is so important.

Before a single post goes live, we take the time to learn about your dealership, your team, your goals, your inventory, your audience, and what success actually looks like for your store. We build a strategy around your business, not a template we’ve used a hundred times before.

From there, we handle the heavy lifting.

Content planning. Communication. Content creation. Reporting. Strategy adjustments. Performance reviews. The day-to-day work that keeps your social media consistent, relevant, and aligned with your goals.

Our goal isn’t to create more work for your team.
It’s to make social media feel easier, more organized, and more effective than it did before.

Because when the foundation is built properly, everything else starts to fall into place.

05/06/2026

“Consistency without direction is just noise.”
Ariana fit into the team pretty quickly after saying that 👏

We’re so excited to officially welcome Ariana to the Purpose Automotive team as one of our new Account Managers. Her mix of creativity, strategy, and genuine passion for automotive content made her feel like such a natural fit from the start.

One of the things we already love most about Ariana is how intentional she is with content and storytelling. She cares about creating things that actually feel real, human, and worth paying attention to online.

A few things you should know about Ariana:
• she’s been passionate about cars since she was a teenager
• she loves content that tells a story instead of just filling a feed
• she notices the details most people miss
• and her dream garage includes both a Porsche 918 Spyder and a Toyota GR86 😍

We already know she’s going to bring such a strong creative perspective to the team and we can’t wait for everyone to see it 💻✨

01/06/2026

“We’re not just in the social media industry anymore. We’re in the entertainment industry.”

This is one of the biggest shifts dealerships need to understand right now.

People don’t open Instagram or TikTok looking to be sold to all day. They open social media to laugh, learn something, feel connected, follow personalities, watch trends, and take something away from the content they’re consuming.

And honestly, the silent customer is a huge part of that.

Not every future customer is going to like your post, comment on your Reel, or share your content to their story. But they are watching. They’re building an opinion about your dealership every single time your content comes across their feed.

They’re paying attention to:
• your team
• your atmosphere
• your personality
• your customer experience
• and whether your content actually feels worth watching

That’s why posting consistently alone isn’t enough anymore. The dealerships growing right now are the ones creating content people genuinely want to consume, not just content designed to fill a feed.

Social media in 2026 looks very different than it did even a few years ago, and the dealerships willing to evolve with it are the ones standing out right now.

One of the biggest misconceptions in dealership marketing is thinking social media’s job is just to “post inventory.”It’...
25/05/2026

One of the biggest misconceptions in dealership marketing is thinking social media’s job is just to “post inventory.”

It’s not.

The real job of social media today is to create familiarity before the customer ever walks into the showroom.

Because think about how people buy now.
They’ve already seen your dealership online 15 times before they submit a lead.

They’ve already formed an opinion about your brand.

They already know whether your store feels modern, active, trustworthy, outdated, boring, approachable, or disconnected.

That decision is happening long before the inquiry.
And that’s why this campaign mattered.

Customers weren’t just liking the content, they were walking into the dealership referencing it. The posts became part of real buying conversations. Vehicles were sold from it.

Not because the inventory changed.
Not because the offers changed.

The presentation changed.

The content finally felt like something people would actually stop and watch on social media instead of something designed only to advertise to them.

That’s the shift dealerships are being forced to understand right now.

Attention first.
Trust second.
Then the sale happens.

22/05/2026

WE ARE HIRING 🎬️✨️

If you can spot a bad font choice from a mile away, know when a video needs faster cuts, and understand that social content has about 2 seconds to earn someone’s attention… this might be for you.

Purpose Automotive is looking for a freelance Social Media Content Designer & Video Editor to support us with creative for dealerships and automotive brands across Canada.

This role is heavily focused on social-first design and short-form video editing. Think Reels, TikToks, carousels, paid ad creative, campaign visuals, email graphics, and content that is built to actually stop the scroll.

You’ll be working on:
• Reels, TikToks + short-form video edits
• social media graphics, stories + carousels
• paid ad creative for Meta + TikTok
• email blast graphics + campaign visuals
• presentation decks + marketing materials
• trend-based creative
• and probably hearing us say “can we make the hook stronger?” at least once a day

We’re looking for someone who understands that good creative isn’t just about making something look nice. It needs to fit the platform, grab attention, support the message, and feel natural for the brand.

BONUS POINTS IF:
• you live inside CapCut
• you know your way around Canva and Adobe
• you understand safe zones, captions, pacing + mobile-first design
• you’ve ever said “this needs faster cuts”
• you can adapt your creative style across different brands
• dealership or automotive experience is already in your wheelhouse

This is a freelance remote position with ongoing work and lots of creative opportunities as we continue to grow.

If this sounds like your thing, send us your portfolio/examples of your work. We want to see your social content, video edits, carousels, paid ads, campaign graphics, ALL of it 👀

Applications without social media or video examples may not be considered.

Please send your work and resume to [email protected] 📩

20/05/2026

Daily step goals, a little competition, and a lot of “wait, I need 2,000 more steps before bed.” 😅

Our team just wrapped up our wellness walking challenge, and it ended up being one of the most fun things we’ve done together in a while.

A good reminder that sometimes the smallest habits make the biggest difference. Proud of our team for showing up, participating, and making it fun. 💛👟

Ever feel like your dealership is posting constantly and still getting nowhere?60 days ago, we started working with this...
19/05/2026

Ever feel like your dealership is posting constantly and still getting nowhere?

60 days ago, we started working with this dealership with a completely different approach. More video, more team involvement, more consistency, and content built around how people actually use social platforms today.

And the shift happened quickly.

Reach increased, engagement climbed, profile activity grew, and the content started reaching more buyers across Ontario. The account became more recognizable, more active, and overall felt far more connected to the audience it was trying to reach.

One of the biggest takeaways was how much stronger the video content performed compared to more traditional posting styles. Not because it was overproduced, but because it felt natural in-feed and gave people a reason to stop scrolling.

That’s still the part a lot of dealerships underestimate. The presentation matters just as much as the vehicle itself.

The inventory was already there. The team was already there. The opportunity was already there.

The strategy finally matched the platform.

80 years of Mayfair is pretty incredible.But seeing the community behind it all is what really sticks with you.Over 600 ...
12/05/2026

80 years of Mayfair is pretty incredible.
But seeing the community behind it all is what really sticks with you.

Over 600 volunteers came together this year to make Mayfair happen, and honestly, that’s something special. So much time, care, energy, and teamwork goes into an event like this, and you could feel it all weekend.

One of the committee members said it perfectly:
“Words don’t do it justice. I am so proud to have worked with this terrific, devoted team.”

That sentiment was everywhere.

From the people organizing behind the scenes, to the volunteers showing up year after year, to the families who continue supporting this 80 year tradition, Mayfair is such a strong example of what community leadership can look like when people genuinely care.

A huge shoutout to Erin Harrison for leading the charge this year, and to every single person who helped bring Mayfair 2026 to life ✨

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