C.Willis & Co. Creative Brand Design and Marketing Studio, Toronto, ON (2026)

02/03/2022

Latest Brand Launch: House of Rue. For a more in-depth look into what we created for this awesome brand, check out the blog: https://www.cwillisco.com/blog/brand-design-house-of-rue

11/09/2021

Last week when I was browsing away in one of the many Facebook groups I’m a part of and a group member asked a very important question:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“How do I post seasonal content to my Pinterest boards? I’m in a niche I don’t think seasonal content is meant for like it is for home decor or if you’re a food blogger.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
My friend, I'm here to tell you as a Pinterest Consultant, there are so many opportunities to create content for your audience, specifically guided around the holidays or certain events. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know I’ve felt this way myself as a brand designer. I've felt at times that seasonal content doesn’t really fit into my niche, but in this post, I’m going to share with you some ways you can incorporate seasonality into your content marketing, especially if you are in an industry that typically does not have celebrated holidays or special events. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is an oldie-but-a-goodie post that I've updated for you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So head to my latest blog post to read all about it and grab your very own FREE Seasonal Content Calendar! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

11/08/2021

Dear Dream Clients 🌠

It's only a matter of time before you and I connect and collaborate together to create the brand and business you've been dreaming of that's built on values and a deep purpose of positively impacting people's lives.

I recently came across a post that inspired me to create a "Dear Dream Clients" list that you can see above. But in order to work with Dream Clients like this, it's good to know a few things first...

You need to know your ideal client – like through and through. You need to know their needs, their market, understand their purpose, know their competitors, identify any gaps in their industry and bridge together their strategy and business to form a well-thought out plan of marketing action.

Dear Dream Clients, I know you have a heart of gold and you are phenomenal at what you do. But building a brand based on strategy was never something you were taught traditionally in school or anything you've learned during your entrepreneurial journey.

I know that some people may see your services and business as a "luxury" item in life but we can we work together to bust through those objections and address them in a way that shows your client that this is not luxury item at all but a basic human essential need.

I know your services and business can change someone's life but you need help aligning your brand visually and strategically to draw in your dream clients/customers/audience your way so you can grow a business that stands out but also doesn't follow the trends.

I know you want to be positioned you as the expert in your niche – whether that's on a global scale or within your local community. I'm just here to support your growth and guide you to the next level.

So dream clients, if you're in any of the categories listed above, let's collaborate together and make some magic happen.

December has now been been booked out but I'm now booking brand strategy and design projects for the uocoming new year.

This is YOUR TIME.

Reach out to me and secure your spot so you can confidently position your business in 2022.

11/05/2021

Please remember this...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
That every brand is very unique in who it serves, what its values are, how its customers come into contact with them, and how the brand uses its platform to educate its audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
No ONE brand is the same, nor should a designer approach a brand using the same paintbrush (or in my case, using the same Pen Tool lol). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you saw one of my most recent posts, I shared with you a client testimonial. Erin mentioned that I helped her connect with her brand on a deeper level and extract who her brand serves best.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
That right here is what I do best through brand strategy (at the crux of it all) + design.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Branding is so much more than sharing a beautiful logo, a well-crafted brand board, or aesthetically pleasing brand colors. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Branding is sharing the experience of your brand values with your audience and attracting new members, customers, clients, or email subscribers based on something deeper they can connect with.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
For me, I serve my clients best through service, education, support, and encouragement. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
For others, that might be through storytelling, visuals, or the spoken word.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Either way, no matter what the “official” answer is to this, know that there’s no perfect answer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is something that I get asked on repeat. I've taken my nursing education & experience in human psychology, educational philosophy, critical thinking & reasoning and my experience to serve YOU and YOUR BRAND.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If I missed anything here that you'd like to further explore in this area, just drop it in the comments below and let's get this conversation started :)

10/25/2021

Happy Monday! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I've hit the ground running this morning and it feels so good. I've sent off a creative direction for my client and she loves it!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here's a sneak peek of the direction of her brand that I'm super excited to continue refining.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Hope your Monday is a good one!

10/23/2021

Do you often find yourself working on the weekend?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because I know that I do! I started to think about what I often hear others say about working on the weekend because of my rotating shift schedule working in the hospital - weekends ARE when I generally work!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This just goes to show that you have to get things done in a manner that works for YOU and only you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, what have I been busy with this weekend, you may ask? I've been working on the finishing touches of a creative direction, a brand strategy roadmap, blogging (one down, two more posts to go), and creating promotional graphics like what you see here for The Wellness Collective.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I feel so accomplished, y'all 😆.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let me in & share below what you're doing this weekend - work or play!

10/11/2021

WHO WE ARE AND WHAT WE OFFER⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
C. Willis & Co is a creative brand design & marketing studio that crafts minimalist but impactful branding, visuals, and marketing strategies for small to medium-sized business owners in the health, wellness & lifestyle space.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Initially coming from a background in Pinterest Marketing, we've seen firsthand how influential high-quality design is when growing a business. Now, we're of the only creative brand studios that specializes in Branding & Pinterest Marketing to elevate and grow our your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Our goal is to bring you impactful, modern, and exceptional brand design and marketing in an honest, approachable way that's always personal, supportive and educational.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We'd love to work with you on your branding or Pinterest marketing project. Interested? Got questions? Don't be shy! Send me a DM or email us directly at [email protected]! - We're happy to start collaborating with you!

06/23/2021

𝗧𝗵𝗿𝗲𝗲 𝗦𝘁𝗲𝗽𝘀 𝗜 𝗧𝗮𝗸𝗲 𝗪𝗵𝗲𝗻 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗢𝗻 𝗮 𝗣𝗿𝗼𝗷𝗲𝗰𝘁⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before you ever see the outcome of the branding project here, there is a lot of work that goes on behind the scenes. Even for one logo or mockup design, these are three steps I always take.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. I sit down with the client on a 90-minute brand strategy call. This brand strategy call is LIFE CHANGING. I had a client tell me that the process of our brand strategy was "cathartic" and it provided her with the most clarity she's ever had in her business. Like. Seriously—it's brand strategy, counselling & business coaching all wrapped up into one pretty package. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. I take some time to process the day's strategy session and get a feel for the direction of the visuals, color scheme, typography, and mockup presentation. This probably is the part of the branding stage that carries a great deal of pressure but it's something that I love to do.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. I take all that we've collaborated on and put it together for the client to review. I make some tweaks according to their preferences & make sure the client feels comfortable with the next stages. As I continue on, I am always in communication with the client - doesn't matter how big or small, clarity is SO IMPORTANT. I feel this is something that nursing has taught me so well and it's what I try to bring into my business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Even though this background work doesn’t get as much glory, it’s so important to me because it’s how I show up for my clients in a meaningful way & it allows me to put my special touch on the work.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do you have any questions about these steps? Ask me in the comments or send me a DM!

06/21/2021

𝗛𝗼𝘄 𝗠𝗮𝗻𝘆 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗚𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗗𝗼 𝗬𝗼𝘂 𝗖𝗿𝗲𝗮𝘁𝗲?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
One? Some? Or none at all?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is a question that a lot of people tend to ask when it comes to using Pinterest as part of their marketing for their business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I've talked about this before but the Pinterest algorithm HAS changed. You, as a creator/business owner/influencer/marketer, need to be creating more "fresh content" or images per piece of content.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When I create images for clients, I usually create 20-30 unique Pinterest graphics. Yes, that is a lot depending on their goal but it's what's important if you want to see the growth of your account.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Although there is no magic number of how many pins should be posted per day because every niche is different, you should get creative when designing your graphics - hence, I turned one of my graphics into a mood board. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I love creating & experimenting with different templates, call-to-actions, animations, videos, and idea pins (formerly known as Story Pins) to see what my Pinterest audience likes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Many times mood boards are created during the branding process, but I thought, hey – why not turn one for my blog post into a moodboard? I kind of like the idea of creating a blog mood board that evokes the emotion of what I had written :)⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As with anything, Pinterest marketing is trial & error but I'm kind of digging this blog post mood board thing 🌠. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you think? Bonus points if you can tell me in the comments what my blog post was about from the images pictured ;)⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
P.S. If you're interested in reading my blog post, head to my website and read all about it.

C.Willis & Co. Creative Brand Design and Marketing Studio

02/03/2022

11/09/2021

11/08/2021

11/05/2021

10/25/2021

10/23/2021

10/11/2021

06/23/2021

06/21/2021

Address

Opening Hours

Website

Alerts

Contact The Business

Shortcuts

Share