01/28/2020
Why is it important to know your target audience?
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Many entrepreneurs believe that they do not have a specific target audience, since everyone buys their product or service, but is that so?
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In fact, the likelihood that they have a wide range of clients is not excluded, but this does not mean that they do not have a specific target audience. They just have an additional need to segment their customers. We can talk a lot about the topic of segmentation, we will tell you about it in separate posts. 😉 Let's dwell on CA.🔻
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🧐 Why is it so important to know her?
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When drawing up a marketing strategy, we must clearly understand:
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✔ what should be emphasized;
✔Which marketing tools are suitable specifically for this group of consumers;
✔ which USP (unique selling proposition) needs to be developed;
✔which offer will be the most tempting;
✔What style of text, design will be the most attractive and much more.
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To do everything for everyone means to hit nowhere. If you clearly know your customers, you can increase your profits several times.
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And what is your target audience? Would you like to receive a checklist to determine your target audience?
Write in the comments👇🏼
