https://www.facebook.com/108241748419993/

Lydia Doskochynska, Toronto, ON (2026)

04/23/2024

BANS IN ADVERTISING

Businesses often face ad bans for various reasons, primarily when they violate platform advertising policies and even country laws.

Here are common types of businesses that may encounter bans:

- Info products and business opportunities (promising quick wealth and extraordinary success)
- Cosmetic procedures (using before/after ads and deceptive content)
- Financial services (due to the risk of user money loss)
- Health or dietary supplements (guaranteeing results without proper verification)
- Counterfeit goods (if the product is fake)

This also includes ads for casinos, to***co products, medicinal items, and more. While some advertising specialists take risks with potentially blocked ads, I prefer advocate for finding safer solutions to promote businesses.

04/22/2024

DOES AGGRESSIVE ADVERTISING REALLY WORK?

Whether aggressive advertising is effective can be a bit subjective. While it may grab attention initially, there’re potential downsides to consider🤳🏼

Aggressive ads often create a sense of urgency, prompting quick actions. However, the impact may be short-lived, and audiences might become immune to such tactics over time.

🧘🏼‍♀️🍃The key is finding a balance between assertiveness and relevance. An effective advertising strategy should align with your brand, resonate with your target audience, and maintain a positive image. It’s also important to stay adaptable, monitoring audience feedback and adjusting your approach based on changing market trends.

04/21/2024

DECLARING ADS🗒️

Since August 2022, META introduced a new rule for ads. Now, we need to declare special categories like real estate, jobs, loans, and social or political topics.

▫️WHY? Declaring the category helps algorithms understand the ad better and optimize it for the right audience.

▫️HOW’S IT DIFFERENT? These ads don’t let you choose the audience’s age or gender. So, it’s crucial to target them with the right settings and a unique layout
that stands out from the competition.

With my clients, we hit $0.07 per click in just 5 days, spending only $48, and reaching 24,664 impressions (these’re the results of ads in the special ad category).

Want the same? Book a consultation via DM or the link in the bio🔗

04/20/2024

WHY DO I SEE ADS ABOUT WHAT I TALKED ABOUT?

Sometimes, you might notice ads popping up for things you recently talked about🗣️

Take Meta (Instagram and Facebook) as an example🔗 They collect info about you—your age, gender, country, subscriptions, likes, and more. Your social media interactions provide data threads. Now, it’s up to skilled Ad Specialists to show you ads based on what you’re into.

💡Quick tip: When you see an ad, click the three dots in the top right corner and choose «Why am I seeing this ad?» to see why that ad was targeted to you.

04/19/2024

DO YOU HAVE TO GET YOUR PROFILE READY
FOR ADS?

Social media offers great opportunities, and you can run ads even without boosting your profile. If you have a website, you can send leads there.

So why do we need promotion on social networks? Well, it’s like having extra ways to connect with your audience. This can always benefit your business and, when done right, bring in more sales.

Moreover, when people see ads, they might not always go to your website. They might click on your profile picture, so having a well-prepared profile matters for the final result.

The best results always come from a complete approach.

04/18/2024

Choosing The Best Platform For Your Ads

💻Picking the right platform can lead to amazing results. But how do you know which one is best for your ads?

Choosing a platform depends on a few things:
▫️Your target audience
▫️The type of business you have
▫️ Where your page is ready for ads (with a planned marketing strategy and content plan).

During our chat, we’ll discuss these details to avoid wasting your budget and ensure you get the results you want.
🔗Sign up for a chat via the link in the bio.

04/18/2024

AD BUDGET💰

Frequently, courses talk about the minimum budget for this or that type of ad. However, in reality, everything is quite different.

💸Your budget depends on a few things:

- Your business type (ad for a real estate company will be more expensive than ad in a beauty niche).
- The goal of the ad campaign (brand awareness might be cost less than promoting a specific product).
- Market competition.
- Location.

🗝️And the real MVP? The Ad Specialist whose task is to reduce the cost per click and preserve the client’s budget, rather than setting a minimum price mentioned in courses, which, in the end, could either spend more or bring no results.

It’s about smart spending, not just going for the cheapest option.

04/17/2024

COMMON MISTAKES IN PROMOTION📈

Let’s go over the most common mistakes in promotion.

❌ Unplanned content. It’s crucial to know in advance what you’re doing and what the ultimate goal is. If your page is a chaotic mix of uninteresting stories and monotonous posts in the hope of generating sales/clients, there will never be any results.

❌ Using a million hashtags. If you understand how to use hashtags relevantly and use them moderately, it won’t cause harm. Otherwise, hashtags will be perceived as spam, mix up your audience, and harm your page’s algorithms.

❌ Creating ads without knowing how to do it correctly. At best, your advertising account won’t be blocked. At worst, contact me, and we’ll deal with the bans.

❌ Giveaways (although there are some exceptions).

❌ Posting at an inactive time for the target audience.

🧷Save this post to avoid making these mistakes again.

04/17/2024

WHAT IS META BUSINESS SUITE?

If you own a business or promote your personal blog, Business Suite will become an essential platform to achieve desired results.

Business Suite is a free set of tools that:

➡️ Connects your Instagram and pages, allowing you to manage both accounts on one platform;
➡️ Available for your team (you can give access to admins, content creators without sharing logins or passwords);
➡️ Displays all notifications and messages from both platforms;
➡️ Provides tools for content planning;
➡️ Provides analytics (you can track audience activity more thoroughly over any period under any post);
➡️ Helps categorize leads based on interests;
➡️ Monitors ad activity.

Access to your personal Meta Business Suite is open to everyone. I also provide consultations on Meta Business Suite, where we set up the account, go through all the tools, and address specific cases.

04/16/2024

HOW TO START PROMOTION💻

Great results always come from a comprehensive approach. A quality promotion process requires expenses, but at the beginning of a business, the budget may not always allow for all services to be ordered.

However, if social media content can be created on your own, there’re two services on which you shouldn’t cut costs, as they’ll bring profit to your business. These are website creation and advertising. This combo works very well for starting brand promotion, and it’s better to entrust these services to specialists. This will save your time and effort and bring the first profits. After that, you can start working on a quality content strategy on social media and various types of advertising.

02/11/2024

What is Pixel in advertising?💻🌐

If you own a website, using a pixel in your ads is a fantastic choice.

🔍So, what exactly is a pixel? A pixel is a snippet of code that gets integrated into a website to collect information about users who engage with the ad. This enables you to identify your audience more precisely and enhance your conversion strategies.

After implementing ads with a pixel, you can fine-tune your marketing approaches and initiate retargeting for those who have already expressed interest in your product or business.

Lydia Doskochynska

04/23/2024

04/22/2024

04/21/2024

04/20/2024

04/19/2024

04/18/2024

04/18/2024

04/17/2024

04/17/2024

04/16/2024

02/11/2024

Address

Website

Alerts

Shortcuts

Share

Category