Copywriter Laura Gatsos Young

04/14/2022

❎Multiple choice? ✅

I used to love multiple choice tests in school in subjects I struggled with (read: math).

I still got it wrong but at least I had a starting point.

If the subject you struggle with in your biz is writing, then I want to help you get an easy answer.

Comment with your choice and I’ll be back in the comments to offer some pro tips. Just don’t ask me about math!

04/13/2022

If you’re in business, you gotta sell.

But selling, especially over email, can be time-consuming, challenging, awkward and overwhelming, especially if you’re not a writer.

After hearing from many business owners about why they hire me, I created this guide as a go-to resource to write sales emails that actually work.

It’s chock full of helpful info about:

👉🏼Subject lines
👉🏼Hooks
👉🏼Selling segues
👉🏼Voice of Customer
👉🏼Calls to action

Get the copywriter approved guide & audio file 👆🏼

04/11/2022

That look says it all.

If you’d rather attempt to solicit approval from Anna than write your sales emails, then 🛑 that scroll.

Writing sales emails does not require a sixth sense for copy style.

It requires a plan, a goal and a framework as to what goes where.

Find out how to write a sales email with ease (and follow a proven copywriting formula).

🤓🗣Free PDF guide and audio file at 🔗🔝





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03/08/2022

Do you ever wonder…

Is this sales copy any good? 🤔

Will it even work? 😰

Book a Copy Review and we’ll get it to where it needs to be.

👉🏼👉🏼👉🏼 swipe LEFT this time! 😉

Get ready to feel confident about your sales copy! 🥳

03/04/2022

What is Voice of Customer + 3 places you need to be using it

👀 the video to hear my explanation.

Tight on time?

Recap:
1. Headlines on Landing Pages
2. Subject Lines and Hooks
3. Naming Your Offers

If you’d like more information on how to write winning sales copy, head to lauragatsosyoung.com/resources

03/01/2022

5 Simple Things to Do Before You Hit Send on Your Email

They seem obvious but the best of the best fall victim to …

… a broken link
… a ho-hum subject line
… a buried CTA!

Save these tips as a mini checklist and visit my site for more!

02/16/2022

How to Write a Sales Page (without overwhelm)!

Sales pages are one of the most daunting things to write.

Not only do they go on forever, they do a lot of heavy (sales) lifting.

Here’s how I tackle these copy beasts:

1. Start with the facts (at the bottom of the page)

- program details
- faqs
- refund policy
- your bio!

2. Mine Voice of Customer

This will not only capture the attention of your reader, it’ll often help you find the words you’re searching for when you come up against it.

At Morelli, we strive to include as much VoC as possible in all copy because that is what resonates with the reader.

3. Headlines and Subheads

Many people skim a sales page so headlines that include VoC make the difference.

- be clear, concise, direct
- utilize questions to draw the reader in
- focus on the H1 and H2 at the top of the page
- don’t complicate things! Simple is better than witty and lyrical!

Helpful? I hope so!

For more copy tips, check out

02/06/2022

Do you struggle to write CTAs? (Calls-to-action)?

CTAs are an important part of all marketing copy but they can be tricky if you don’t follow a simple formula.

Here are some basic tips to help you write the copy. For more, watch this in-depth video on Copywriting & Sales Strategy] channel!

Tips:

👉🏼 Start with an action verb: Click, join, listen, watch, buy.

👉🏼 Be clear, concise and direct. Don’t bury the lede: click here to register for the webinar.

👉🏼 CTAs should make sense in the flow of the copy. The previous sentence should lead into the next sentence, the CTA. Ex: The fact that I’m recording the new podcast called INSIDE THE WOONIVERSE in a studio again brings me so much joy!

Get on the waitlist to be the first to know when Episode 1 goes LIVE!

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For more tips and a deeper explanation on the art of the CTA, watch this! 🎥 Copywriting & Sales Strategy]

02/01/2022

You know that you need good copy to sell your product or service.

But nearly every business owner questions whether the words they’re putting in front of the audience will sell.

Get a lot more confident about your copy with this 10-step copywriting checklist to sell more to more customers.

🔗morelliwriters.com OR DM me for the goods!

11/12/2020

Are people engaging with you? Are you struggling to get the right engagement on Instagram? Your posts might get some likes and a few one-liners in the comments, but so far, your hard work on IG isn’t moving the needle for your business at all! So, what gives? Check out the full post at sheownsit.com.

https://lauragatsosyoung.com/2020/11/12/how-to-get-the-right-engagement-on-instagram/

Are you struggling to get the right engagement on Instagram? Your posts might get some likes and a few one-liners in the comments, but so far, your hard work on IG isn’t moving the needle for your business at all! So, what gives? Check out the full post at sheownsit.com.

10/23/2020

DO MILESTONE BIRTHDAYS SHAKE YOU UP?

Usually I am not a big celebrator of my own birthdays but even I had to acknowledge 40 is significant for many reasons.

I thought a lot about this birthday and what it means.

In and of itself, it doesn’t mean much. Age is just a number.

But it did make me take stock of how far I’ve come, where I’m at, and what’s important.

The fact that I turned 40 THIS YEAR was actually a blessing because if 2020 has taught us anything, it’s to cherish what is important in life, like my walks with my babe and all the other wonderful people and parts of my life.

Happy weekend everybody!