06/23/2026
I am so happy to share a sneak peek of the new brand identity for Nurse Sammy’s brand, Bel Viso Skin Wellness & Aesthetics ✨
In Italian, "Bel Viso" simply means "beautiful face." The overall goal for this project was to give the brand a full facelift to create a new look that feels calming, elegant, and professional.
For , I curated a rich, soothing palette with deep + soft blues, that creates a welcoming space rooted in care and trust.
If you look closely at the primary logo, you'll notice a delicate star resting inside the letter "O." This gentle sparkle represents a bright, healthy glow. A nod to the "Viso" aka Face portion of the brand name. It serves as a promise of quality, letting clients know they will be pampered and cared for by expert hands.
For this full service project, every single detail down to the patterns, was created to help clients feel safe and relaxed before they even step foot through the doors.
Excited to share more of this project soon! Leave your thoughts in the comments below 👇🏼