06/12/2026
Good Versus Bad Design | Price Versus Cost
You've got a formula to resolve that dilemma of whether you should pay a designer positioned as a consultant, or save money dealing with someone - or AI - to just do the job, a cheap, quick gig:
“If you think good design is expensive, you should look at the cost of bad design.”
Those words were left by Ralf Speth, former CEO of Jaguar Land Rover.
AI enthusiasts would recommend: If you're a creative, teach Claude & co to think like you.. Genius, but it will never know what best triggers your audience & customers' emotions, for instance. I'm going to quote GPT that reflected on its limitations:
"It (AI) can generate. But it doesn’t intend.
It can mimic. But it can’t mean.
It can suggest. But it can’t decide."
You decide!