Humanity Agency

08/28/2026

We’re proud to share that Humanity Agency is now a member of Greater Purpose, Canada’s defining community for purpose-led business.

As marketing leadership partners to purpose-driven organizations and changemakers, we believe business can be a force for good. Not someday. Now.

Excited to be part of the community!

08/24/2026

Infant and early childhood mental health can be hard to recognize, especially when what parents and caregivers are seeing just feels like a phase, a behaviour challenge or something they should be able to handle on their own.

That’s the challenge Happy Roots Foundation asked us to help address: how do we make infant and early childhood mental health easier to recognize, understand and act on earlier?

Through research and conversations with caregivers, we kept hearing the same running commentary:

What if this isn’t just a phase?
What if I’m overreacting?
What if I waited too long?

That insight became What If? — an integrated campaign designed to help caregivers see those questions not as something to silence, but as a starting point for understanding and support.

The work includes a new campaign identity, hero film, social content and a custom digital experience at LifetimeOfDifference.ca where parents can search their own “what if” questions and find supportive, non-diagnostic information and local resources.

This is the kind of marketing leadership we love bringing to purpose-driven changemakers like Happy Roots — helping turn an important mission into something people can understand, connect with and act on.

Early support can make a lifetime of difference.

Read the full case study: https://www.humanityagency.com/work/lifetimeofdifference

08/13/2026

Thanks for having us Mark Harrison The Convenor!

07/29/2026

Changemaker: Rob Eatough

For Rob Eatough, inclusion is about more than removing barriers. It is about creating the conditions for people to belong, contribute and realize their full potential.

As President and CEO of Easter Seals Canada, Rob is helping advance a vision of a more accessible and inclusive Canada - one where people with disabilities have greater access to the tools, experiences and opportunities that support confidence, independence, and possibility.

It is a vision shaped by more than 25 years of leadership across the education and nonprofit sectors. From shaping educational pathways for young people to thrive, to championing accessible transformative camp experiences and collaboration across Canada’s disability community, Rob’s work has consistently centred on helping people imagine and build a bigger future for themselves.

What makes Rob a changemaker is his understanding that inclusion cannot sit at the edges of our institutions or communities. It must be built into how we lead, design, and make decisions from the beginning.

Because when more people have the opportunity to participate fully, everyone benefits.

07/20/2026

Helping changemakers move what's next.

Thank you to Strategy Online for featuring our rebrand for the Canadian Physiotherapy Association. Together, we reimagined the CPA's brand around the science of movement, creating an identity designed to strengthen the profession's collective voice and position physiotherapists as leaders in transforming health care.

We're proud to have partnered with the CPA on this important milestone.

Read more at

The Canadian Physiotherapy Association (CPA) has launched a new brand identity and campaign as part of an effort to modernize ...

07/03/2026

What does it take to rebrand a 100-year-old national association for its next chapter?

For the Canadian Physiotherapy Association, it meant creating more than a refreshed identity.

It meant bringing marketing leadership to a moment of transformation — building a brand system that could create clarity, cohesion, and momentum across a complex national ecosystem.

In our June issue of Built for Changemakers, we’re sharing the story behind the CPA rebrand and exploring the rise of brand as change management.

Read the full issue on Substack
https://open.substack.com/pub/humanityagency/p/the-rise-of-brand-as-change-management?r=r7keo&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

06/23/2026

When a profession is built around movement, the brand should move too.

One of the biggest opportunities in the Canadian Physiotherapy Association rebrand wasn’t creating something new.

It was creating something unmistakably ownable to physiotherapy.

The identity was built from three strategic considerations:

→ Elevate CPA as a healthcare association
→ Reflect a bold vision with a bold new brand
→ Connect beyond the profession to policymakers, partners, and the public

That thinking became the foundation for the identity.

Grounded in the anatomical planes of motion used by physiotherapy professionals to understand how the body moves through space, the visual system was designed to feel structured, dynamic, and distinctly of the profession.

Movement. Healthcare. Momentum.

Together, these ideas became a brand built to help CPA lead its next chapter and move physiotherapy forward.

Swipe to see some of the thinking behind the identity →

Explore the full case study →
https://www.humanityagency.com/work/transformingambitionintoimpact

06/18/2026

Today, we’re excited to share the launch of our rebrand for the Canadian Physiotherapy Association.

For more than 100 years, the CPA has helped shape and advance the physiotherapy profession in Canada.

As the Association looked ahead to its next chapter, this wasn’t about redesigning a logo — it was about creating a brand that could bring a bold strategic vision to life.

Together, we developed a refreshed strategy, brand architecture, visual and verbal identity, and relaunch campaign designed to support CPA’s evolution as a modern healthcare association and strengthen physiotherapy’s role in shaping the future of care in Canada.

Built to:
→ Elevate CPA as a healthcare association
→ Reflect a bold vision with a bold new identity
→ Connect beyond the profession to policymakers, partners, and the public

The result is a flexible brand system designed to create greater clarity, distinction, and impact — one built to move with the organization and the profession it serves.

Thank you to the CPA team for their ambition, partnership, and trust throughout this journey.

We’re proud to have helped translate their vision into a brand built for what comes next.
Explore the full case study →
https://www.humanityagency.com/work/transformingambitionintoimpact

06/04/2026

Juneteenth 2026 brings community members, professionals, partners, allies, and changemakers together for an evening of reflection, culture, dialogue, and connection.

Hosted by our fellow MH3 Collective friends at Black Talent Initiative, this gathering commemorates Juneteenth as both a historic milestone and a powerful reminder of freedom, resilience, and collective progress.

Through storytelling, cultural performances, meaningful conversations, and intentional community-building, join us as we honour the past, celebrate the present, and imagine a more inclusive and equitable future together.

📅 June 18, 2026

📍 MH3 Collective, 366 Adelaide St W, Toronto

Learn more & register: app.blacktalentinitiative.network/juneteenth

06/01/2026

Every year, leading up to Father’s Day, we come back to this story.

Created with Dairy Farmers of Manitoba, this short documentary explores family, legacy, and what it means to carry something forward across generations.

Filmed on a real Manitoba dairy farm, it captures the emotional realities behind farming life. The pride, the responsibility, the loss, and the deep connection to place and purpose.

Storytelling rooted in place, grounded in authenticity, and built to connect.

🎥 Watch the full documentary
https://youtu.be/nLMUzeDI_-w?si=xPJWxEgu_aGncKOQ