Good Ideas Marketing

12/12/2025

Influencer marketing can be a powerful solution to many of the frustrations B2B leaders face with ABM.

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11/18/2025

This approach aligns sales and marketing teams, leading to more effective prospect engagement and faster deal closures.

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11/08/2025

Micro-influencers tend to have a closer relationship and higher level of trust with their audience than macro-influencers, and your business can capitalize on that if you build a strong relationship.

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Micro-influencer marketing isn't just for B2C brands. Check out how you can use this approach to scale your B2B brand and learn how to find them.

09/29/2025

Your core marketing message is what connects you to your audience in a meaningful way.

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Learn how to craft a core marketing message that differentiates your business. Discover the key steps to attract your ideal customers and stand out.

09/08/2025

Could this be the missing piece of your ABM program?

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08/19/2025

Each of the eight B2B marketing channels discussed offers unique advantages, but their effectiveness depends on your audience, goals, and resources.

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08/04/2025

Micro-influencers are well established marketing channel in the B2C world, but many B2B companies are missing opportunities.

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07/15/2025

Are you talking about your customers or yourself?

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06/25/2025

A core marketing message communicates the essence of your brand in a way that resonates with your target audience.

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Learn how to craft a core marketing message that differentiates your business. Discover the key steps to attract your ideal customers and stand out.

06/17/2025

A 5% increase in customer retention can lead to a staggering 25% to 95% boost in profits. Time to fix your churn

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06/11/2025

Your content is your voice in the marketplace and the voice of your strategy; let it speak directly to the needs and aspirations of your audience.

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Discover proven B2B customer acquisition strategies to scale your business and create predictable growth. Learn the 9 elements you need to put in place.

06/10/2025

Your content should be the voice of your strategy and should be aligned with the overall business goals of the company.

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