02/16/2017
1. Social Media For Golf Clubs
2. 48% of Facebook users are 30+ years old That’s more than 15 million people in the UK!
3. Is social media relevant to your club? Social media is not the preserve of the young, or even the young at heart.You will find that your club members and guests across all age groups are already on the social networks. And they will be wondering why you aren’t! With over 15 million people in the UK over the age of 30 already using Facebook – it’s safe to say that your next new member, or society booking, is already researching the golf market via the social networks.
4. People buy from people - how do golfers recommend your course, your facilities or your teaching pro?
5. Your customers use the social web 39% stated that they have discussed a product specifically on Twitter 46% of Facebook users talk about or recommending products As you can see from the data in this recent survey, customers like yours already use social media networks to research new products and services. If you want to increase your tee bookings, lessons with the pro or even new membership sign-ups then you need to be taking part in conversations on these networks. What other marketing activity will deliver sales leads direct to your email in-box? 27% reported that they want invites for events and special offers 25% stated that they visited a site after learning about a product on a social network
6. It’s not always about the golf!
7. Are you just a golf club? There are very few golf clubs who just rely on the revenue from their members. More and more clubs are actively targeting the lucrative weddings, private parties and business meetings market. But how will they ever see your beautiful clubhouse, taste the great food that you serve and discover your attention to detail to make their special day just that little bit more special?
8. Target who you talk to and know who you talk to
9. You can build of list of people that you want to talk to, by who they follow or engage with, by who follows them, by users who discuss a certain topic – or are involved with a specific group. Customer segmentation has never been this easy. If someone Likes your page, you'll get much more information about them than you would a regular visitor to your web site.You also get to learn more about someone who follows you on Twitter than if they just read your web site. Target who you talk to Know who you’re talking to
10. Sometimes when you play golf you need a caddy to select the right clubs Social media marketing can be like that – think of us as your caddy
Shared from The Digital Golfer
