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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Forthought Branding + Design

Name: Forthought Branding + Design
Address: Toronto, ON, CA
Telephone: +14167634465

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Toronto, ON
Forthought Branding + Design

Toronto Based, Branding + Design Agency. Forthought Branding+Design is a strategic branding, graphic design and packaging design agency.

12/24/2021

Another year has come and gone. Through all the challenges many of us have faced, we hope that 2022 will look brighter.

With new beginnings and continued partnerships, we thank all of our clients, suppliers, colleagues and those we’ve had the pleasure of working with in the past.

In celebration of the holidays. We’ve made donations to a few charities that we hold dear.

12/02/2021

Salads' n Dips, a long-standing product in the market from Club House Foods, aimed to expand their market share. To achieve this, we worked with the brand's marketing team to create a new packaging design that showcases different salad and dip ideas. Product photography was used to enhance overall appetite appeal and communicate product versatility. Meanwhile, flavour varieties were made easily distinguishable through strong colour coding. Finally, the brand name - boldly displayed on top of the packaging - grabs customer attention and gets noticed in the busy marketplace.

11/18/2021

For the Sealtest brand from Natrel, we set out to create an appealing packaging design that would highlight the fresh ingredients of the product and help customers differentiate between the different butter varieties in the marketplace. To achieve this, our team introduced woodcut illustrations and prominent colour coding to showcase the product and make it stand out on the shelf.

11/11/2021

As an artist, becoming skilled at your chosen craft is no easy task. The road to creative excellence is paved with behind the scenes work and experience that makes the end result possible 💭

11/03/2021

Effective packaging design resonates with consumers and appeals to their emotions, culture, and preferences.

For Asian Bazaar, our task was to create a design that would not only get the attention of South Asian customers but invoke trial from ???. In creating the brand identity and packaging we introduced a rich color palette and the borders were designed reminiscent of the textiles from the region. This project ended up being one of our favourites since it inspired us to learn the cultural insights and values shared by members of the South Asian community.

Interesting fact: did you know an elephant - a highly respected image in the Asian culture - with its trunk facing upwards symbolizes good mood.

10/12/2021

In order to introduce the brand to the Canadian market and have it appeal to families, we created a cheerful imagery for the Sunkist brand.

Bright and vibrant colors were used alongside a playful name to invoke a sense of fun, sunshine, and tropical flavour that invites a consumer to try the trusted Sunkist brand. While this captures attention, highlighting the "vitamin C" content goes further in making a case for a purchase based on the product’s nutritional benefits. The result? An attractive, informative package that stood out on the shelf and appealed to kids and their parents.

09/16/2021

Envelopes were made to be pushed... don't you think? ✉️

09/03/2021

Looking back to one of our early projects with Campbell's Soup Company. The goal was to introduce a new range of soups for children with a design that appealed to both children and parents. Naturally, this prompted us to use teddy bears, and child-like lettering, photography to heighten appetite appeal along with on label word searches and games. The bear resonated so well with kids, and was utilized across other promotions and marketing activities.

09/02/2021

Design is so much more than an aesthetic representation of a brand or product. Great design is about people... it's about making customers feel connected to a product in a way that inspires them to pull it off the shelves, not just once, but every time.

07/22/2021

Our spring design for Werther's Original had a touch of Easter influence, but we made sure to create a design that was relevant for the entire season. To achieve this, we introduced familiar spring scenes with prominent Werther’s branding, to grab consumers' attention from the shelf. The award winning design was a huge hit success. 🌷 🏆

07/15/2021

As designers, we have to constantly ask ourselves: What message is the brand trying to send portray? How can we use design to differentiate (and better yet, elevate) one product from the next?

For Armstrong cheddar cheese, our clients goal was to communicate the premium nature of the product through design elements such as typography, colour, and a logo evolution. To make the Armstrong logo more unique, we created a maple leaf icon, and introduced rich contrasting colours to help the label stand out at retail. The end result? A sophisticated design that helped to successful introduce a premium cheddar cheese to the marketplace.

07/09/2021

Our promise to clients is two-fold... design expertise, and industry expertise. Our team has spent years mastering every step of the design process, and we work diligently to leverage that experience on behalf of our clients to ensure their success in market.

Address

Toronto, ON

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14167634465

Website

http://www.forthoughtdesign.com/

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