Etellinet Inc.

08/18/2014

Great simple advice; great refresher of the basics for all busy small business owners. http://www.inc.com/guides/2010/06/setting-business-goals.html

Your company's goals will only be effective if you have a clear vision of what you want to achieve--and how.

08/05/2014

http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/?utm_campaign=forbestwittersf&utm_source=twitter&utm_medium=social

Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been [...]

04/30/2014

Fantastic TED Talk on inspiring action and guess what, starting with WHY is what your branding and communications is all about too... http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action -348722

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)

08/13/2013

Great advice for frazzled small business owners: http://www.theglobeandmail.com/report-on-business/careers/career-advice/experts/six-ways-to-tame-your-stressed-out-brain/article13667708/

And Way # 7 to ease the stress of running a small business is... Hire a professional to help with your marketing communications, of course! Attempting to do it all yourself is not saving you a dime. Get the right people on your team and develop a relationship of trust then go for it.

Understanding how you react to real or perceived threats can help you put that deadline tiger back in its cage

08/09/2013

Simple Message Today: Your Brand does not = your Logo. It is so much more. Brand building is an art & a science. It takes strategic work, skills and patience. And these days, It is defined ultimately by your customer. Work everyday at knowing your brand story intimately and make sure it is authentically infused into every area of your company.

08/08/2013

Authentic Branding takes time, patience and respect.
Great article on the re-formulation of a tried and true Clinique product in August 2013 issue of Fashion Magazine - read offline. If anyone can find the article online, please post here... I can't find it!
http://www.fashionmagazine.com/
https://www.facebook.com/fashioncanada #!/fashioncanada
https://twitter.com/FashionCanada

FASHION Magazine brings the world of international fashion home. The best fashion, beauty, shopping, health, travel and culture trends, runway slideshows, editors’ blogs, and great contests and giveaways.

07/30/2013

Leah McLaren`s great article `The narrative art of psychoanalysis` can teach us a little about mar-comm in business... She talks about the struggle between "the way we want to be and the way we actually are". Early in my career I struggled with this for my clients and I still see business owners struggling with it today. As the owner emotionally connected to your business, is your marketing understanding and communicating what you have that your customers really need? Or are you trying to force it to be something you want it to be but it really isn't?

The most authoritiative news in Canada featuring articles from The Globe and Mail, breaking news coverage, national news, international news, sports, weather, Report on Business.

07/30/2013

Absolutely love this man's working style. No nonsense and Authentic to himself. This is at the core of great branding and communications, personal or otherwise. Ink Entertainment CEO Charles Khabouth’s 7 tips for success http://fw.to/sY7dmtI

He started out as a club king, though these days the CEO of Ink Entertainment and owner of such hot spots as La Société (with locations in Toronto and Montreal) and Toronto’s new (Bieber-approved) Cabana Pool Bar is more of a hospitality multitasker. Here, Charles Khabouth shares his habits for succ...

07/17/2013

Great Practical advice all business owners need to think about if they really want success. These signs apply to all areas of mar-comm strategy. Knowing and Sharing your objectives with your marketing people is key. 6 signs you’re ready to hire a PR firm http://www.prdaily.com/Main/Articles/14840.aspx

Are you ready to take risks? Do you have time to devote to PR? Are you prepared to share your business goals? Then hire away!

07/17/2013

Depending on your business goals and objectives, these types of events are a great cost-effective way to support and encourage sales and local exposure for like-minded business owners. Also highly effective for new businesses as a listening tool when perfecting a new product or service - a superb way to get direct and immediate feedback from the market and customers... a must for all authentic marketers!

Divalicious 5 aims to bring out 700 women for a night of dance fitness, beauty services, shopping, and full-on fabulous again at Muzik hosted by DivaGirl and Shop Socials.

07/11/2013

Congrats on the Launch of a truly authentic, collaborative and beautifully integrated Toronto-born brand: http://www.deessecollective.com/
**Launch party tonight - see website for details**

Representing and Celebrating Women - curves, shapes, full, slim... Because we are different, yet similar in so many unique and wonderful ways.

07/10/2013

Love this post today on Unfettered Ink. http://www.brigittelyons.com/ I suffer this dilemma in my own life yet when it comes to my clients, I can easily, instinctively and confidently edit masterfully. As an authentic pro, my ideals inform my work, and I line up my values with an 'objective' view of what I believe to be in your best interest. Maybe that's why its easier to do this for a client than for myself ?

Unconventional Wisdom for Creative People on a Mission