Rooftop Agency

07/22/2022

Honoured to be recognized and to partner with a great group of people!

Last night, we returned to to celebrate the CPRS Toronto ACE Awards and our now multiple award-winning Canadian Premiere of The Matrix Resurrections! To the fans who returned to theatres to experience the film on the big screen, you are all THE ONE! A big thanks also to our friends and partners, including Cineplex, Allied Global Marketing, OMD Canada, Rooftop Agency, and YBIMC who helped make this possible and for helping to reignite the magic of the movies.

03/01/2021

Thoughts from a Rooftop: Cultivating Pandemic Proof Brands

Check out the latest blog written by Dave Videka, a Brand Experience Architect & our President @ Rooftop Agency.
https://zcu.io/LGsu

We've always said we're in this business to build recession-proof brands. Today that's even more relevant except as a culture we now refer to it as pandemic-proof brands.

In this blog, Dave lays out how brands should be building authentic, sustainable and loyal consumer audiences.

We want our brands to be invited to the party as a welcome guest vs. buying their way in as an outsider.

02/24/2021

After over a decade of building brands and creating lifestyle campaigns we really took a step back over the last year to fully articulate what this means to us.

It was as simple as rediscovering a very basic concept from a book read years ago - "It Starts With Why" - to realign ourselves with Why we're so different from other agencies, and Why that should matter to our clients & potential clients.

1. Why are you doing this?
What's the initial spark that started the brand / separates you from everyone else

How do you engage with your communities?
In a way that is reciprocal, rewarding and shows them you actually care

What can be implemented into consumers' everyday lives?
Like our Upside Down Sales Funnel - we build Consumer Relations, Partnerships, Acceptance & Friendships

Discover how your brand can stand out from the rest...

02/10/2021

Happy Bday to our VP & one of our 2 main co-anchors here at Rooftop

Never one for the spotlight, today is his day to shine bright.

Anyone who’s ever been around Gene knows what a big heart he has.

He treats each project like it’s his own kid, never settling and always pushing to create better programs & experiences for our clients.

The day he stepped through the door we became more legitimate & dependent on his empathetic leadership.

“Over the last 12 years there’s been a lot of great memories, but none greater then that day on a patio in Yorkville when he accepted the position & our lives became even more intertwined” - , President, Rooftop

He doesn’t indulge much but I know he’d be more than happy to raise a glass of with us in celebration 🍾 🎂 🎈 🙌🏼

11/10/2020

Our team have seamlessly worked alongside brands & agencies to deliver authentic, sustainable & loyal brand relationships since 2009

We’re experts in developing lifestyle marketing & sales initiatives that compliment or lead brand strategies

Our goal is to provide you with an external solution that delivers sustainable consumer relationships & a higher ROI

11/05/2020

Rooftop Agency Vision Statement:
To Develop Loyal, Sustainable, Authentic Brand Relationships.

We're not talking about friends today, gone tomorrow programming.
Instead our focus is on creating what we call Brand Friendships.

This unique twist to traditional positioning ensure brands & their consumers are engaged in REAL conversations and have mutually beneficial relationships.

Pandemics, recessions, or even the daily changes consumers go through should not impact that trust & support should not waver.
We ensure brands are successful & profitable both in the short & long-term.

10/23/2020

At Rooftop we Develop Loyal, Sustainable & Authentic Brand Relationships for brands & agencies by integrating Lifestyle marketing tools that Reignite, Retain, Nurture & Grow Brand Audiences.

We See the World a Lot Differently Up Here

10/22/2020

Consumers want to see themselves reflected within brand content

That's why it's more important than ever to communicate in a personal, authentic & credible way

At Rooftop, we develop Stories that seamlessly connect brands & communities

10/21/2020

To maintain authentic relationships with consumers you must build trust by seamlessly integrating your brand into their everyday lives

Years down the road consumers want to look back and say "Remember when....."

At Rooftop, we create Experiences that last a lifetime

10/21/2020

We’re passionate about empowering a family of Communities to authentically build & grow a brand

We’ve been on the frontlines & in the boardrooms listening, learning & brand building for over 20 years

At Rooftop, we speak WITH your consumers vs. at them

10/19/2020

COMMUNITIES
- Strategy
- Lifestyle
- Communication
- Partnerships
- Gatekeepers + Influencers

EXPERIENCES
- Events & Activations
- Guerrilla Marketing
- PR & Stunts
- Trend & Scene Teams
- 3rd Party Relations

STORYTELLING
- Branded Content
- Portfolio Development
- Writing
- Video Production
- Photography

&SceneTeam