Joanne Gore Communications

11/25/2025

Millennials are getting older. But what does this mean for your business? ⬇️

- Empower your buyers with the ability to interact, purchase or make a transaction at any time, from wherever they happen to be, using whatever device they want.

- Understand your buyers’ preferences and offer the services and products that are relevant to them.

- WOW your buyers with engaging services, relevant products, and on-point pricing every time.

READ MORE: https://loom.ly/mJ1l-Co

11/12/2025

Joanne Gore Communications: Helping your lean marketing team thrive! ⭐

Sometimes, something as simple as a social media post can cripple even the most seasoned marketer.

In-house marketers wear an ABUNDANCE of different hats at any given time. 🎩

When you work with JGC, you gain access to a Rolodex of like-minded B2B professionals – each having at least 10 years of success doing what they do best.

LEARN MORE ⬇️

https://loom.ly/uI8WqEQ

11/05/2025

In our blog, “Marketing Chaos: How to Bounce Back When Things Go South,” Joanne Gore shares a behind-the-scenes look at one of her most memorable trade show moments.
*Spoiler alert: it involved a massive booth, a BMW Z3, and some very creative problem-solving. 🚗✨

What could have been a roadblock turned into a record-breaking success thanks to fast thinking, a strong team, and a deep understanding of what really drives results.

💡Inside, you'll find:

✅ A real-life example of agile marketing in action
✅ 3 practical steps to help you stay prepared and flexible
✅ A simple tip to make sure your “why” is always front and center

➕Plus: Don’t miss Joanne’s Trade Show Survival Checklist—your go-to resource for staying one step ahead at your next event.

READ THE BLOG: https://loom.ly/ZqtxuTk

10/30/2025

QR Codes are all the rage...yes, still!

If you're wanting to learn more about QR codes, this article is for you! A deep dive into Gore's presentation looking at the evolution of QR Codes from misused novelties to truly useful marketing tools and how to use them successfully.

Some key takeaways:

💡 The pandemic drove the long-awaited widespread adoption of QR codes that marketers had been waiting for

💡 The ability to incorporate the physical interactive print to the buying journey, creates a subconscious memory

💡Printers need to invest in QR Code platforms that, while still allowing people to scan the codes using any mobile browser, capture more data on the back end

When printers can capture more consumer data, from a customer's location to their online behaviour, printers can rise to the top of the food chain. 💫

READ MORE: https://loom.ly/Ifow0-I

Interactive Print: What’s Working in the Real World? —Part 1

10/29/2025

From QR codes 📱 to cashing in on the cannabis craze 🌱, Joanne Gore, founder of Joanne Gore Communications, has penned a host of thought-provoking articles for the leading print industry's news source, What They Think!

So if you're looking to immerse yourself in some educational print and marketing material, don't forget to check out her library of articles on What They Think!

With over three decades of print and marketing experience, Joanne Gore has seen it all and offers practical advice to help you maximize your print and marketing efforts.

➡️ CLICK HERE: https://loom.ly/lF5qmmo

WhatTheyThink provides cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today���s printing industry.

10/26/2025

Marketing and social media go hand-in-hand.

It makes sense to reach out to potential customers on social media. However, as anyone who has tried to do it themselves knows -- it's time consuming.

It can take hours per day to --

🤷‍♀️Create/curate content, posts, hashtags and imagery
🤷‍♀️Source imagery or create images for posts
🤷‍♀️Monitor and engage responses, likes, shares, etc.
🤷‍♀️Look for trends in spikes/dips – and what caused them

And....what about paid ads? Which platform?
Who's going to be in charge?

Here's how to make the most of your social media investment:
https://loom.ly/Cj7qU7Y

10/20/2025

The secret to great leadership? It starts within.

Great leaders cultivate a positive work environment for their teams, fostering creativity, innovation, and growth while offering essential support and recognition. 🧑‍🤝‍🧑

They lead by example, prioritize transparency, and build a culture of trust and respect, with five key strategies to accomplish this ⬇️

💫 Recognition
💫 Support
💫 Feedback
💫 Trust
💫 Empowerment

In this blog post, we dive into how prioritizing self-care can elevate leadership abilities.

There is a profound impact that maintaining wellbeing has on our capacity to lead effectively!

Skeptical? Read it for yourself! 📕

🔈 And chime in below in the comment section:
❓Have you noticed that the best leaders are the ones who prioritize their wellbeing and self-care?

READ BLOG: https://loom.ly/SE-z65U

Good leaders motivate their teams by creating a positive work environment that fosters creativity, innovation, and growth. They provide their team members with the tools and […]

10/12/2025

How can you bolster employees’ cognitive skills and ongoing learning? 🧠

Simple: Give them work that permits autonomy, demands problem-solving, and meets other criteria for good design.

How can we further enhance work to promote learning? Is it possible to speed up people’s informal learning at work? Can some types of work make people more (or less) intelligent over time?

Researchers addressed these questions in this article below. ⏬

READ:https://loom.ly/WgNMBY4

Work that permits autonomy and demands problem-solving can bolster employees’ cognitive skills and ongoing learning.

10/05/2025

By simply pointing your phone camera at it, you could scan, click and voilà – you are transported to your online destination. 🤳

What are we talking about?
The QR code.

But with printed media in decline, some within the print industry are digging in their heals in resistance and many have come to see digital marketing as the enemy.

if you’re still shaking your head saying, “No, I’ve already made it this far without having to adapt to digital,” then stop playing games and go directly to jail, do not pass go and DO NOT collect the massive profits you’re missing out on. ❌
..and P.S. this blog post is directed at you. 😉 ⤵️

READ MORE: https://loom.ly/p75rNIs

The QR code is an interesting advent. While seemingly, it’s just a two-dimensional barcode, with that extra dimension comes the ability to house more – and different types of – information.In its infancy, the need for different readers, scanners and requi

09/29/2025

Convoluted decision-making processes waste time. 🕐

Respondents to a 2018 McKinsey survey, said they spent 37% of their time making decisions, on average — and they estimated that more than half that time was spent ineffectively.

Categorizing decisions by riskiness and urgency helps clarify when employees should move autonomously and when they should pull leaders into decision-making.

READ MORE: https://loom.ly/qXGVfYQ

Categorizing decisions by riskiness and urgency helps clarify when to involve higher-ups.

09/23/2025

We're heading into the last quarter of the year, believe THAT or not.

Want real business wins in 2025? Ditch the fluff. 🧙‍♂️

Here's your cheat-sheet to making SMART goals this year:

🔑 Specific: Defined clearly and simply
📏 Measurable: Trackable progress
✔️ Attainable: Make your goal reasonable
🙌 Rewarding: Stop and reward yourself, and your team
🗓️ Time-based: Set an end date, with time to attain your main goal

Get the full low-down here:
https://loom.ly/cg-ZGmw

Each year, millions of us set goals to lose weight, exercise more, make more money, and quit or cut back smoking or drinking. Unfortunately, we often […]